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July 31, 2011

Antique Car Insurance Advice

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How To Obtain Car Insurance For An Antique Car

Many people choose to restore and show antique cars as a hobby. But even these cars need some type of insurance to protect against accidental damage. This is why many people search for car insurance for an antique car. There are many companies available that provide car insurance for an antique car, with many companies specializing in antique car insurance. By having a wide variety of car insurance companies to choose from, the consumer has the ability to choose the right type of insurance for their needs.

Car Insurance Companies

Many commercial car insurance companies can also provide car insurance for an antique car. Also called collector car insurance, these policies are tailored to the car you are attempting to insure. A car insurance representative will take all of your information and discuss different policy options with you to ensure that you are obtaining the coverage that you need. They will also help you decide which types of coverage are within your target budget and which deductible and limit levels you will need.

Purchasing car insurance for an antique car through a commercial car insurance company will give the policy holder peace of mind, knowing that the company that they have chosen to do business with is an established company with a good reputation. The policy hold may also have their everyday use cars insured with the same company. The security of having an established company provide car insurance for an antique car is well worth the premium that they will charge you to provide insurance for your antique car.

Independent Insurance Companies

There are also many independent insurance companies available to purchase car insurance for an antique car. These companies tend to specialize in antique car insurance and will not insure any other types of cars. Some of these independent insurance companies will only insure a particular type of antique car, so if the car you are attempting to insure is a rare one, if may be difficult to find an insurance provider that will insure it. When choosing an independent insurance company to provide car insurance for an antique car, be sure that the company is a reputable one. You do not want to find that after months of paying the insurance premiums that the company will not or is unable to pay your insurance claim.

Finding car insurance for an antique car can be a lengthy and frustrating process, but the benefits of having insurance for the car far outweighs the initial hassle of finding the insurance. Many antique cars are worth many thousands of dollars and that is a big loss if the car is ever stolen or totaled. Having car insurance for an antique car may be the most valuable insurance that you ever purchase.

Peter Bassett runs his own mail order business as well as running several shopping based websites. Check out these excellent Car Bikes And Autos resources or the more specific Car Bikes And Autos.

Article Source:
http://EzineArticles.com/?expert=Peter_Bassett

Why Insight and Flexibility is More Important than Perseverance in Marketing

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Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.

This is one of the marketing principles that doesn’t seem to be taught successfully. Too many times, the “marketing gurus” will promote a type of marketing that has worked for them to the exclusion of all other types of marketing.

Now the type of marketing they promote may very well have worked well for them, but it is folly to believe that one marketing method and one marketing method only will work for every product or service everywhere. This just is not the reality as marketing methods can be as unique as the products and services that are marketed.

Innovation, creativity and flexibility are needed in any type of marketing efforts. Trying several types of marketing is usually the best method of eliminating marketing methods that fail, and determining which marketing methods are successful.

Online business or any type of business for that matter demands perseverance and determination. Perseverance and determination are also promoted heavily by the marketing gurus. However, perseverance and determination does NOT mean sticking with a marketing method that is incorrect for the product or service or NOT producing any results. It does not mean continuing self-defeating marketing methods over and over at a loss each and every month.

To prove a point about the misconceptions sometimes promoted by the marketing gurus and the misconceptions others may have about perseverance in general, I’ve used two actual case studies below:

A. Case Study #1 is a young male who started an online business many years ago promoting marketing resources and marketing strategies. He had many fine offerings that were of great value, as he spent much time and energy researching and developing resources. He read many manuals from marketing gurus, who stressed a lot on list building and e- mail marketing.

This young man, following the marketing guru’s advice, spent much time and energy for years, e-mailing others relentlessly, swapping ads for further exposure, writing articles in other newsletters and e-zines, and trying every “trick” of e-mail marketing to no avail. He also persisted in this strategy as he had taken to heart the principle of “never quitting” quite literally, which the gurus had promoted so heartily to him.

He lost quite a great deal of time and money until he noticed that his Web site had been ranking quite well in the Search Engines (after all, he had great content). Most of the few sales he had been making were coming directly from his Web site, despite the fact that he did not believe in (and dreaded) Search Engine marketing! He rethought the whole process and his approach, and began focussing on marketing his resources strictly from his Web site, applying his perseverance and determination to that, with incredible success ever since!

B. Case Study #2 is a middle aged female who approached the marketing somewhat differently, as she had read a manual from a different marketing guru. She was promoting a customized service, rather than a product, and the guru, whose advice she followed, firmly believed in Search Engine marketing, and Search Engine marketing alone. She spent literally tons of money, and tons of time, getting her Web site to the top of the Search Engines.

Like Case Study #1, she felt that if she only gave it enough time, and persevered, sales would be made. As time went on, she discovered that most of her sales were being made through her e-mail marketing. Her articles, ad swapping, and other e-mail marketing efforts (she published routinely her own newsletters and e-zines), were leading to more clients than those which were attained off her Web site. In her case, e-mail marketing was the “key” to success, but she also was following the mandates of the wrong marketing guru.

The above two studies highlight the folly of blindly following the mandates of any marketing guru. While many do have good solid advice to give, the business owner must possess enough flexibility to test many methods. Creativity and an open mind help immensely when determining marketing methods.

Perseverance and dedication are important, of course. But they must be applied correctly, along with flexibility and innovation, for success to occur in a business. All avenues should be pursued with perseverance and dedication and then choices of marketing methods made based upon the results. After all, results are what make a marketing method successful! Without results, any marketing method is a dismal failure.

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Vishal P. Rao is the owner of Work at Home Forum, an online community of people who work from home.
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Article Source:
http://EzineArticles.com/?expert=Vishal_P._Rao

7 Powerful Ways to Show Love to Children

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Our children are our most important legacy to the world. However, our love is our most important legacy to our children. Here are seven ways to show love that will help children build sturdy foundations for the future.

1. Spend Time with Your Children.

Time is the most loving gift we can give to our children. It allows for the mutual exchange of ideas, emotions, actions, and words that help our children develop and learn to communicate.

Enjoy a toddler’s tea parties as well as a teen’s ball games. Help your children build things and create art. Begin new family traditions that you can enjoy together each year. Ample time spent in mutually enjoyable activities will create memories you will always treasure.

2. Be the Primary Role Model for Your Children.

Children need examples to follow. Teach practical values to your children by modeling those values. Admit when you have made a mistake and apologize. Model being committed to the ideals you embrace. Demonstrate the advantage of integrity over peer pressure.

We teach and influence children more through actions than words. We are our children’s first heroes; the ideals that we live today are the ideals that will influence our children throughout life.

3. Listen to Your Children.

A child’s message is one of his or her most essential gifts. We build self-esteem in children when we show interest in what they have to say. Children need to communicate their pride of accomplishment as well as their needs.

Get down at eye level with very young children and listen with your eyes, ears, and heart. Listen most of all to the feelings conveyed through a child’s eyes and expressions. If you listen to your children deeply, they will grow up listening deeply to you.

4. Provide Your Children with Loving Discipline.

Children need guidelines and safe boundaries without being constrained unnecessarily. They need to learn the value of being accountable for their choices and actions.

Let your children know that you disapprove of hurtful actions but will always love them as sons and daughters. Loving discipline enables them to recognize the best in other people. It allows children the freedom to explore the world safely and reach their highest potential.

5. Give Your Children Encouragement.

Encouraging words are powerful emotional deposits of confidence and self-esteem. Verbally acknowledge your children’s special talents and accomplishments. Catch your children doing something great, and tell them what a great job they have done.

Children need to know that we recognize and support their hopes and dreams for the future. Encouraging children to grow mentally, emotionally, and spiritually provides the foundation for living a balanced life.

6. Share Your Experiences with Your Children.

We each have valuable stories to tell, unique maps of our journey through life. These stories tell how our reactions to events created the life we are living now. Sharing the benefit of your experiences — the roadblocks and rewards — is a very loving way to guide your children.

Your children may face many of the situations you faced. Your experiences can help them make informed decisions and avoid unnecessary mistakes. Among the most worthwhile possessions that we can someday leave for our children are journals filled with the stories that shaped our lives.

7. Love and Support Your Children Unconditionally.

Love is an unconditional gift from the heart; it is not a reward for good behavior. Let your children know that you will love and support them in any situation. This message creates a sturdy bond of trust. Your children will grow to feel safe in coming to you with any problem they face.

Children need the freedom to make decisions, try new things, and learn that life requires personal responsibility and persistence. They need the freedom to fail and learn from mistakes without being judged. Unconditional love helps them to acquire the decisiveness and resiliency required to become successful.

If you could sum up all of our children’s needs, hopes, and expectations in one word, that word would be love. We share love when we play a central role in our children’s world of learning and discovery. Our legacy of love will have a guiding influence upon our children and grandchildren for many generations.

© Copyright by Steve Brunkhorst. Steve is a professional life success coach, motivational author, and the editor of Achieve! 60-Second Nuggets of Inspiration, a popular mini-zine bringing great stories, motivational nuggets, and inspiring thoughts to help you achieve more in your career and personal life. Get the next issue by visiting http://www.AchieveEzine.com

Article Source:
http://EzineArticles.com/?expert=Steve_Brunkhorst

July 28, 2011

Challenges of Selecting TV Mounts Compatible With Your Television

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There is an inherent challenge in finding and selecting TV Mounts, online or off-line, that will enable you to attach your television to the wall or to the ceiling.

Often times, the limited space in your home or office, will require you to employ creative organization techniques in order to be able to decide the most appropriate placement of your television, within a room.

In doctors’ offices, restaurants, day cares, and other offices, it often makes the most sense to utilize a ceiling mount configuration for the placement of the TV. In any environment where it is important to separate the TV from interference by the public, in the operation of the television set, a ceiling TV mount frequently offers the best solution.

Even in the home, TV wall mounts and TV ceiling mounts frequently offer the best solution to the consumer. Before the days of flat-screen TVs, placing a television in the kitchen often meant that the consumer would be required to give up precious cabinet space or shelf space to accommodate the television.

However, with the recent development of thin flat-screen televisions, it has become possible to mount a television to a wall, in some cases to utilize a TV Mount that employs hinges, which will enable the consumer to move the television so that it may be viewed from any location within a room.

TV Mounts have been utilized for the mounting of televisions in nearly every room of the home, including the bedroom, bathroom, laundry room, kitchen, dining areas, and living areas.

Outside the kitchen, the most frequent placement of televisions. in the home. utilizing TV Mounts has been in the living area. With the introduction of Plasma, LCD, and DLP televisions, the desire and the ability to mount televisions to the wall in a common living space has grown in lockstep with the development of new technology and selection.

Also driving the interest in wall mounting televisions is the size of the televisions being purchased. Only a couple decades back, the largest televisions a consumer could buy were 36 inches. With the development of projection TVs, 60 inch televisions became mainstream and part of everybody’s Christmas wish list.

With the large demand for big-screen projection TVs, television manufacturers began doing the research into developing TVs that could produce a nice picture, but overcame the number one flaw projection TVs. That flaw in projection TVs was not in the quality of the picture or in its cost – the flaw in projection TVs was the astronomical size of these televisions. Far too often, the placement of a projection TV in somebody’s living room was enough to reduce the comfortable living space in a room. Unless the consumer lived in a mansion upon the hill, the projection TV had the capability to swallow any room that it was placed into.

Different manufacturers went different ways in the development of new televisions that would deliver a great picture, yet require a smaller footprint in a room. Some manufacturers pursued plasma TVs, and others invested heavily in LCD TVs. Out of the gate, Hitachi developed one of the best plasma televisions in the marketplace. At the same time, Sony was pursuing the development of LCD TVs. To this day, Sony is responsible for developing the most popular and highest selling LCD televisions in the marketplace. Samsung took a different track, by pursuing the development of the DLP TVs. DLP televisions have not yet gained the same level of acceptance that plasma and LCD televisions have gained.

With the development of plasma-display TVs and liquid crystal display (LCD) televisions, came the ability for consumers to wall-mount their new televisions.

You might assume that the television manufacturers would have designed their televisions in such a way that a standard wall-mounted bracket could be used with all of the TVs, from one manufacture. If you were to assume such a thing, you’d be sadly disappointed.

There are cases where a particular TV Mount can be used with a variety of television models. But those kinds of TV Mounts are the exception, rather than the rule.

It is possible to find TV mounting brackets that are defined as compatible with specific television models. In other cases, the definition of how a TV mount can be used will be dictated by the size of the television. In this second case, the TV mount will suggest that it can be used with, for example, a 17 inch to a 24 inch television at a particular style. For ceiling mounted TVs, most are designed to accommodate a tube television. For wall-mounted TVs, TV Mounts can be purchased for nearly every television currently available.

It is often in your best interests, to have handy the model number of your television set when shopping for a TV mount for your home or office. In the event that you are unable to find a specific TV Mount for your television, then you should have handy the measurements of your television to enable you to find a more generic TV Mount.

If you find the selection of TV Mounts to be more challenging than you would like, visit my website shown below to see if I can offer you any help for your specific television mounting challenges.

Coalton Cassady writes for the http://maxroo.com/ website, which is dedicated to helping consumers learn what they need to know to be able to make educated and intelligent decisions about their purchases. One topic he has tackled that is of great interest to many consumers is TV Mounts, used to mount televisions to the wall or ceiling. Learn more at: http://tvmounts.maxroo.com/

Article Source:
http://EzineArticles.com/?expert=Coalton_Cassady

Nursery Vouchers: Enjoy Childcare Benefits

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Parents of small children and newborn babies face several constraints. One of them is stepping away from their professional goals or careers. The reasons are simple enough to understand and can be difficult for them cope, however. It is true that a child needs a protective and careful upbringing at this tender stage of its growth.

Childcare and Nursery Services

There are several childcare and nursery service providers that are available in different parts of the UK as well in other countries of the world. These are certified organizations that take professional and nurturing care of children in varying age groups. Their services are monitored by the authorities and then certification is awarded for them to operate professionally.

This is a boon for working parents that have a career and a job in the waiting. They can entrust their children for good and protective care by the childcare and nursery services.

Childcare Vouchers

There is a high cost of the services provided by the nursery or childcare centers. And there are times when this is far too high for parents of small children. Often the cost factors keep parents from going back to their jobs and opting to stay at home for their children’s sake.

Childcare vouchers can be a boon in many ways. Employers can provide this system for all the employees who have small children.

Every month, there is a deduction of an amount of up to 250 pounds from the gross salary prior to all tax deductions. This is made into a childcare voucher that parents can redeem from the childcare service center where they place their small children.

So if you are wondering about the advantages of all this here is how. The amount of money that you have turned into a childcare voucher is no longer made taxable. Your taxes will be calculated on the remaining part of your salary.

Additionally, there is also a benefit in the calculation of the National Insurance amounts that is also calculated on the remaining amount of your salary. This makes a substantial save especially if you are making cash payment.

There are benefits in this for employers too. They too will receive certain tax benefits as well as a save on the amount that they pay for National Insurance is also on the reduced salary after the childcare voucher deductions.

There are a few aspects that employers need to supervise on behalf of their employees. Firstly, before issuing any childcare vouchers, they have to ensure that the concerned employee has a child who is below 15 years. Secondly, they have to see that the salary that an employee receives after the deductions for childcare vouchers coupled with taxes and National Insurance after that is not below the minimum wages as per government regulations.

There is a great opportunity for parents of small children to get the benefits of childcare vouchers. This is the best way to ensure quality nursery care for their children while they can achieve their career goals at the same time

For more information on child care vouchers, check out the info available online; these will help you learn to find the nursery vouchers!

Article Source:
http://EzineArticles.com/?expert=Piter_Smith

July 26, 2011

Benefits of Organic Baby Clothes

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Parents the world over have recently started taking more precautions for the health of their babies by using clothes that have been created organically. This rejection of inorganic and synthetic clothes for babies has come about because many more parents now know about the harmful nature of these types of clothes than did before.

With the advent of industrial manufacturing over the last few centuries or so, companies have devised a number of techniques to help create clothing on the mass scale. With these techniques in use, a simple cotton shirt is not just a cotton shirt – since it has been processed using artificial brighteners, softeners, flame retardants, ammonia, metals, and formaldehyde, an average cotton shirt is made up of cotton plus all these potentially harmful materials.

Parents have now started avoiding these processed clothes in favor of organic clothes, which are not touched by artificial agents and chemicals. The organic nature of the clothes does not begin with manufacturing alone – it actually starts with their agricultural produce. While your average shirt is made up of cotton farmed using chemical fertilizers and pesticides, organic cotton is grown using only manure, biological pest control and other “green” techniques. Concern for environment is also one of the major factors why parents are now using organic clothing for babies.

Types of Organic Baby Cloth Materials

Apart from organic cotton, there are a number of other materials that are used in organic baby clothing. These include organic bamboo fabric, and organic wool for winter clothing and blankets. All different organic materials have different texture and feel, so you have a wide variety of choice about the type of organic material you may use for your baby.

Organic Bamboo clothing is especially interesting to parents who also want to use more environment-friendly products. Bamboo is a plant that renews itself every few years or so. Bamboo can therefore be harvested in a controlled manner without doing any ecological damage. Bamboo clothes are durable because of the strength of their fabric; yet, they are also as soft as silk. No wonder that organic bamboo clothes are competing head to head with organic cotton clothes in market share.

Organic wool is produced from animals that are fed only organic food, and no genetic engineering, synthetic hormones or other inorganic methods are used in nurturing them. During manufacturing, the fleece for organic wool is washed using biodegradable detergent.

Disadvantages of traditional Inorganic Baby Clothes

Let us compare the disadvantages of industrial baby clothes with the advantages of organic baby clothes. One disadvantage is the exorbitant use of pesticides in the production of the former. Traditional cotton farmers in the United States alone used some 600,000 tonnes of pesticides for their cotton farming. According to conventional wisdom, these chemicals are washed out of the clothes during their manufacturing and washing. But trace elements of these harmful elements remain. Inorganic clothing does not have this problem. Rather than use pesticides, organic cotton farmers use biological pest control.

During manufacturing, care is taken to make sure that no unnatural chemical or material comes in contact with them. This includes synthetic dyes, which are not used in the coloring of organic baby clothes. Formaldehyde is another compound that is used in the manufacture of traditional inorganic clothing, and which is completely avoided in the manufacture of organic clothes.

Babies’ skin is specially soft and sensitive. They also have not yet developed immunity to harmful chemicals that adults do. This means that their clothes should free of allergens and other irritants. Among others, eczema is one skin condition that can be caused by chemical residue in their clothing. But organic clothing minimizes this risk by eschewing any use of chemicals. Seeing how eczema can affect 5-15% of all babies one time or another, using organic clothing to reduce its risk is a wise choice.

With Organic clothing, you are assured that your child is not ingesting harmful chemicals whenever he or she it is nibbling on his/her collar. Add to this the fact that you know they are helping the world by using environmentally safe clothing, and therefore are already a part of the solution to the many problems in the world, should give you as sound a sleep as your baby.

BabyClothesUSA.com website offers best deals in baby clothes for baby boys and baby girls. Offering a wide variety of choice in baby, kids and toddler’s clothing, the site also offers a lot of discount on these items.

Apart from baby products, it also offers tips on baby clothing, organic clothes for toddlers and discount coupons. It also has a blog where you can read about the latest trends and news in baby clothing.

Article Source:
http://EzineArticles.com/?expert=James_Michael_Smithson

July 24, 2011

11 MONSTROUS Small Business Marketing Mistakes and How To Avoid Them

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Increase your profit potential by identifying – and avoiding – these 11 marketing mistakes.

MONSTROUS Marketing Mistake Number 1: Sinking a Fortune Into an Unproven Product

Is your business idea built on market research or a hunch?

Entrepreneurs often fall in love with their products or services before they determine if there’s a real market, and they throw fistfuls of money into the venture. If you, your spouse, your uncle, and your neighbor think you’ve got a winning idea, that’s simply not enough qualified input to run to the bank and drain your savings account!

Avoid this mistake by:

  • Conducting your detective work (research).
  • Testing your business idea with the real marketplace.

MONSTROUS Marketing Mistake Number 2: Believing That “If You Build It, They Will Come”

Do you think you have a product or service that will practically sell itself?

Trust me – you don’t.

There is a misconception among small business owners that, with the right product or service, your customers will simply “find” you when you open your doors for business. Whether you have a physical storefront on a corner lot in the busiest part of downtown, or a graphically pleasing online storefront offering easy access to your hot products and services, your customers will not find you if you do not market to them.

The day you open for business is the day you put on your “marketer’s hat” and never take it off. You must consistently move product, or schedule service time.

To stay in business you must profit.

To profit you must sell.

To sell you must market.

The good news is that, with a marketing strategy, you take the control out of your potential customers’ hands and put it into your own. If you have a product that will “practically sell itself,” then your marketing job will be easy. Just remember that the job must still be done.

Avoid this mistake by:

  • Defining your niche market and USP (Unique Selling Proposition) that differentiates you from your competition.
  • Developing a marketing action plan and strategy to reach your niche market with your USP message.

MONSTROUS Marketing Mistake Number 3: Trying to Reinvent the Wheel

Marketing is an age-old practice with some very basic principles. Yet, I’m sure you’ve read many marketing information products that stress the importance of being innovative and creative with your marketing efforts. It’s easy to get caught up in the innovation process and forget that the REAL focus should be on results.

Avoid this mistake by:

  • Emulating success instead of trying to create something completely new. Please note that I am not saying, “copy” what others are doing. Look at the basic structure of a tactic, campaign, advertisement, or event and use the same formula as a basis for developing your own tactics.
  • Realizing great marketing ideas are used over and over again with just the right twist to make them fit a specific business. Focus on results, and choose imitation over innovation to create your own twist on a proven, winning technique.

MONSTROUS Marketing Mistake Number 4: Over-Preparing and Doing Nothing

The fear of failure can be powerful. So powerful that we do everything we can think of to prevent it. Yet, there is a point at which we are so busy preparing, organizing, and researching to prevent failure that we never get around to the actual marketing of the business. Here are two things to remember:

  1. Activity is not productivity.
  2. In order to sell a million of something, you have to sell the first ONE.

Avoid this mistake by:

  • Doing something! If you believe in your business and have done your detective work, it’s time to dive into the marketing pool. Start small, track results and build from there.
  • Not being afraid to make a mistake. Mistakes are the entry to success. At the very least, a failed promotion means you have SUCCESSFULLY determined what promotion does not work. And, to learn what does NOT work is a valuable tool in getting you closer to discovering what WILL work.

So, go ahead. Fail a little. It will make your eventual successes even sweeter.

MONSTROUS Marketing Mistake Number 5: Boredom

When I was working for an ad agency many years ago, I had one client that was running an extremely successful ad campaign. After about six months, I received a phone call from the client. He wanted to develop an entirely new campaign. When I asked, “why?” he simply said, “I’m bored with the one we have.”

What?

That client may have had the money to spend on a new campaign due to “boredom” but you and I usually don’t. Yet, I’ve often seen my small business clients switch promotions for the same reason. This is detrimental to your business!

“Losing money” is a reason.

“Boredom” is not.

Avoid this mistake by:

  • Remembering that, what is old to you, is new to an untapped target market. If you have a promotion that is consistently getting you results, stick with it until results show you its time for change.
  • Testing new promotions without abandoning the current one. Then track results. Never swap a current promotion with a new one that hasn’t been tested.

MONSTROUS Marketing Mistake Number 6: Relying on Networking to Generate Sales Leads

Joining the Chamber of Commerce and schmoozing at association meetings can put you in contact with vendors and possible joint venture partners, and will be invaluable exposure for you as a community supporter – but it will rarely generate substantial sales leads.

Everyone else who attends these “meet and greet” assemblies is there to do the same thing you are. You may be able to make some valuable contacts for future ventures and promotions, but one-on-one networking is time-consuming and results are unpredictable.

Avoid this mistake by:

  • Treating networking opportunities the same as any other marketing tactic. Track results by determining your costs and measuring your payback.

MONSTROUS Marketing Mistake Number 7: Doing What Your Competitors Do

It’s important to be aware of what your competitors are offering, but do not let it dictate the strategy you use for your own business.

If your competitor wants to be the low price leader, let him. Don’t try to become the “lower price” leader. Chances are this will lead you to financial problems because it will thrust you into an ugly price war.

If your competitor wants to tout low prices, then you focus on value. Bargain hunters don’t necessarily want the lowest price. They want the best VALUE. Make what you have to offer something of value.

Avoid this mistake by:

  • Finding an unmet need or want of your target market, and fill it to differentiate your products and services from your competitors.
  • Giving customers a reason to choose you over your competitors. Define your USP, and identify your niche market.

MONSTROUS Marketing Mistake Number 8: Not Targeting a Specific Market

If you believe your market is “everybody,” you will struggle to attract people who will buy from you. The value of target (niche) marketing is one of the toughest sells I make to my clients. They understand the logic of it, but the “fear of losing a potential customer” gets the best of them.

Avoid this mistake by:

  • Viewing the practice of niche marketing as inclusive, not exclusive.

Think of your business as part of a person’s support group. It’s logical to say, “Everybody needs a support group so my business should attract everyone.” But, will it? People – your customers – want to go to a support business that understands their specific concerns, needs, and wants. Make sure you ARE that business by targeting a niche market.

MONSTROUS Marketing Mistake Number 9: Targeting a Market You Can’t Reach or One That Can’t Afford You

Targeting a niche market is the smartest way to market. Yet, targeting a market that is too specific will limit your ability to succeed long term. For example, a market that might be too specific would be: female pilots under the age of 35 who fly ONLY New York to London flights. That’s a pretty narrow market to sustain your business in the long term unless you can capture the ENTIRE market with a product or service that has a high profit point and customers need to use or replace it often.

In that same vein, a market that is begging for the service or product you have but cannot afford it will also be a business impossible to sustain. Never compete for someone’s rent money. Your target market must have the means to buy your products and services.

Avoid this mistake by:

  • Creating your customer profile to identify characteristics of your potential buyers,
  • Identifying a niche market,
  • Examining the long term potential for new and repeat sales.

MONSTROUS Marketing Mistake Number 10: Focusing On Acquiring New Customers Instead of Promoting to Current or Previous Customers

When you first start a business you have little choice but to focus on gaining new customers. The cost of finding those new customers can be expensive, which is one reason it is so important to really target a specific niche. However, once you’ve made just one sale, you’re ready to start looking at other marketing options.

Wouldn’t you like to:

… slash your marketing costs by half or more?

… reach proven buyers for your service or products?

That little goldmine of proven buyers available to you “on the cheap” is already yours in the form of current and previous customers.

Any respected marketing guru, past or present, online or offline, will tell you that the biggest asset your company has is your customer base.

Avoid this mistake by:

  • Realizing that, when a sale is finalized, it is the beginning of your relationship with that customer, not the end.
  • Offering additional products or services to current customers. If you don’t have your own to offer them, then develop a referral, joint venture or product bundling program so you can reap profits from your already-interested (and buying) customers.

MONSTROUS Marketing Mistake Number 11: Not Systematically Following Up on Leads

The least expensive part of business is making the sale. The most expensive is generating leads – finding the people who are interested in what you have.

Once you find people who express an interest in what you have to offer – whether they buy from you or not – you MUST develop a follow up system that will keep marketing to those interested prospects. A person who has expressed interest in your products and services is far more likely to eventually buy from you than someone who did not respond at all!

Avoid this mistake by:

  • Curbing the tendency to become obsessed with generating more leads until you have exhausted the ones you already have.
  • Developing an easy, systematic follow up for leads, designed to convert a “maybe” into a “yes.”

About The Author

Susan Carter helps business owners “do more with less” to operate and market their small and growing businesses. She is the author of How To Make Your Business Run Without You, and SPLASH Marketing for Overworked Small Business Owners. Carter offers FREE book chapters, and distributes free business-building advice in her twice-monthly ezine, SuccessExpress Press, available at http://www.successideas.com susancarter@successideas.com

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July 23, 2011

Preventing and Controlling Separation Anxiety in Dogs

Filed under: Uncategorized — admin @ 5:13 am

Most of us love our dogs dearly and are lucky to get the same degree of affection in return. This mutual admiration society is a large part of why so many people choose to have dogs as part of their families. But, as with most relationships, time spent apart is a normal and necessary component. Dogs are superbly social creatures. Add to this that the typical pet dog spends the vast majority of their time with a small group of people (their family) and it should come as no surprise that it can take some effort to ensure that ther is a sense of calm when your dog is left alone. Unfortunately, many dogs suffer from some degree of separation anxiety. This can range from a dog who follows you around the house and is mildly distressed when left alone to a dog who is essentially a ‘velcro dog,’ unable to leave your side for even a moment, and who is extremely anxious when you leave. This anxiety can result in destructive behaviors such as inappropriate chewing, house soiling, excessive barking, and even self mutilating behaviors (such as chewing at their own fur and skin and creating irritation and raw spots). Separation anxiety can be heartbreaking and frustrating as you witness your dog’s suffering and try to deal with the potential for complaints from neighbors or a landlord. It can also do serious damage to the canine/human bond and ultimately result in a dog’s banishment from the home or surrender to a shelter.

Some cases of separation issues are really just the dog suffering from boredom and being destructive (i.e. inappropriate chewing, excessive barking, etc.) as a result. Each case of true separation issues is unique. But, as a general rule, some or all of the following are likely to be observable when a separation issue exists:

-The dog seems to become distressed at signs of your departure (such as turning off the lights, or reaching for keys or a coat).

-The dog barks excessively throughout the day, usually most often immediately after your departure and/or just prior to your return.

-The dog salivates excessively prior to and during your absence.

-The dog is unlikely to eat or play with otherwise favorite toys when you are absent.

-The dog is destructive in the home when you leave and may focus this destructive behavior near exit areas such as windows and doors.

-The dog is wildly excited, to the point of being stressed, when you return home.

-The dog consistently follows you around the house.

-The dog demands your attention by jumping on you, whining, barking, muzzle nudging, and/or scratching at your legs.

-The dog eliminates inappropriately in the home when you leave.

-The dog chews inappropriate items only when you leave.

Helping a dog overcome separation issues can be challenging. Not the least of which is due to the fact that so many people inadvertantly play a large part in the development and escalation of this issue. While some dogs may be more genetically prone to suffering from separation issues, those dogs which are not taught to spend time alone during their most formative early months will most surely suffer most gravely. As social group oriented creatures, dogs need to start learning the skill of spending time alone calmly as soon as they join their new family. This lack of early preventative measures is a sure fire way to set the dog up to fail in this regard. As with all behavior issues, prevention is easier than cure. So, if you have just welcomed a new dog into your home or are planning on doing so soon, be sure to focus on helping your dog to learn to spend time quietly alone on a consistent basis every day using some or all of the suggestions outlined below.

If your dog is already suffering from some degree of separation anxiety, one of the first hurdles to overcome in regards to successfully helping your dog, it to realize that your dog is counting on you to lead the way and do what is necessary to help him or her. In the short term, it might take your dog some time to become accustomed to some of the tools and new daily routines you establish. But, failing to stick with a plan due to guilt or misdirected kindness will only result in your dog and you continuing to suffer. So, take a deep breath as you endeavor to set your dog on a new course to becoming equipped to spend time calmly, quietly and safely alone. Depending on the severity of your dog’s issues, you should plan on strict adherence to some or all of the following guidelines for a minimum of anywhere from 3-6 months. When you are confident your dog can handle a slackening of the rules then you can gradually reduce the use of some of them. But, be careful not to go back to your old ways of interacting with your dog that may have caused or exacerbated the problem. In most cases, it is advisable to err on the side of caution and help your dog to maintain his or her new ability to spend time alone by sticking with the course.

1. Keep Greetings and Departures Short and Sweet: Few friends are likely to greet us with the same enthusiasm as our dogs. A wiggly body, wagging tail and woofs of happy excitement are sure to make most pet parents feel they are truly missed and loved by their canine buddy. However, for each time you enter your home and interact with your dog while he or she is in the throws of this canine love fest, you are reinforcing or rewarding your dog for an over the top expression of their happiness to see you, but also for their relief from their time without you. Doing so surely makes time spent without you that much harder for your dog to bear (especially those with a predisposition for separation issues) the next time you leave, if only for the fact that they must be spending some of their time in eager anticipation of the ‘happy fest’ that will ensue when you walk through the door.

When you get home, spend the first five minutes ignoring your dog. Don’t spea, pet, talk to or even make eye contact. It may seem extreme, but separation anxiety can be an extreme problem and requires gentle, but tough love to resolve it. Don’t worry about hurting your dog’s feelings. Your efforts are intended to do all you can to ultimately protect your dog’s feelings. That is, to ensure that he or she won’t be crushed, anxious and possibly even panicked when you aren’t around.

The same holds true for departures. No need to draw it out. Simply provide your dog with some food stuffed chew toys at random times prior to your departure (i.e. sometimes 30 minutes prior, others 15 or 5 minutes prior), set them up in the chosen long term confinement area (more on that below) and leave. If you make a big fuss when you leave, odds are your dog will pick up on your intense behavior and respond accordingly for a dog who has separation issues. Look at leaving the house as no different than leaving a room. You wouldn’t try to ‘comfort’ your dog in the latter so don’t do so in the former.

2. Choose a Special Spot for Your Dog: Just as our dogs have special bowls for food and water, special toys to play with and special food, they should also have a special spot in the house where they can relax and enjoy meals and toys, and ultimately time alone. The choice of a spot depends on a number of factors, including your dog’s size, age and temperament, and the length of expected departures. In some cases, an appropriately sized crate is a good choise. For other dogs, a puppy proofed room or an exercise pen will do. Regardless of the type of confinement you choose, consider that this is a place where you will have your dog spend time alone for a number of reasons. Firstly, they will be as safeguarded as possible from causing themselves or your home harm. Secondly, if you feed your dog his or her meals in this area, offer food stuffable toys, and have your dog rest tehre for plenty of short (5-60 minutes) periods of time throughout the day when you are home, this will come to be a place where your dog is accustomed to resting alone and keeping occupied with things he or she enjoys. Your dog may feel isolated when first spending time in this area. So, keep it brief and remember that repetition is the key to building learning muscles as much as physical muscles. So, the more times you offer your dog an opportunity to rest here when you are home (while you are eating eals, on the computer, reading, etc.), the more opportunities you are giving your dog to practice spending time alone when you are home so he or she is better prepared to spend time alone when you are not home. When you go to let your dog out of this area, remain calm and quietly go about your business. This way, you don’t inadvertantly reinforce your dog’s excitement at leaving this resting area.

3. Pratice On Leash Tethering: As with providing your dog with a special spot to relax, eat and plaay with toys, using a leash to tether your dog to stable objects nearby you when you are there to supervise is a gradual way to get him or her accustomed to not being able to make constant physical contact and eye contact with you. Start with your dog as clase as you feel necessary for him or her to be calm and comfortable and over the course of a few weeks, gradually increase the distance away from you. Be sure to offer your dog something engaging to play with (food stuffable toys, flossies and bully sticks are options), so he or she is less likely to be concerned with not having contact with you. Surprisingly, this simple and gentle technique of gradually getting your dog accustomed to time alone when you are home with them so they are more likely to be able to handle time alone when you aren’t home, is one of the tools to preventing and controlling separation anxiety that pet parents seem to find most difficult to adhere to. It seems the concern is that after spending the day at school or work and being away from the dog, people feel it is inkind to prevent the dog from having unlimited access to them when they are home. While the ultimate goal is to have a dog who can roam freely, calmly and safely in your home when you are home and when you aren’t, consider how tough it is for a dog to go from one extreme to another, rather than a gradual introduction to soemthing. That is, you are home and they are following you about at all times, and then you are gone! This is as opposed to using management tools such as on leash tethering so your dog can gradually learn to be away from you and ultimately stay calm, cool and collected when you actually leave.

4. Meet Your Dog’s Needs, But Not When They Demand You To: Lavish your dog with loads of love. But, avoid doing so when your dog demands it. Ignore attention seeking behaviors such as jumping up, scratching and pawing at you, whining and barking, and muzzle nudging. Yes, some of these behaviors can be very cute, but allowing your dog to learn he or she can get your attention whenever it is demanded is a sure fire way to make those times when you aren’t available to your dog harder for him or her to handle. Simply ignore your dog, turn away, or stand up and wait for your dog to refrain from being demanding. Then, ask him or her to do soemthing positive to get your attention. Some trainers refer to this as the Nothing in Life for Free (NILFF) program. Ask your dog to do something for you in exchange for each thing you do for him or her. A sit, down, some when called or any number of other behaviors your dog learns to do on your request can be exchanegd for a walk, scratch behind the ear, or a tasty treat.

5. Provide Outlets for Mental and Physical Energy: One of the key ingredients to preventingand controlling behavior issues is providing dogs with adequate outlets for their typically vast amounts of mental and physical energy. Of course, every dog is different and the exact amount of exercise which is ideal depends on a number of factors including a dog’s age, health, and temperament. But, for most dogs in good health, in addition to plenty of potty break walks, they need at least one hour of physical activity. If you have an especially high energy dog or a puppy or adolescent, odds are it is more like to hours. This can be a brisk walk or run or training and play sessions which incorporate lots of movement. Equally as impprtant is providing your dog outlests for mental energy. A dog who has been run for an hour and then gets back home where there is nothing to do, is essentially being set up to fail as they will surely not be sleeping for the rest of the day. In which case, their investigative nature will probably lead them into trouble (i.e. inappropriate chewing, digging, barking, etc.) unless you give them something appropriate to focus on. Variety is the spice of life, so be sure to provide as many unique enrichment opportunities as possible. Provide new social interaction when appropriate, the opportunity to encounter new sights, sounds and smells, and access to a rotation of enrichment toys. Some good options are: Busy Buddy Twist n- Treats, Gimborn white sterilized bones, Bob-a-Lots, Buster Cubes, Roll-a-Treats and Tux toys. These can be offered to your dog in his or her special rest spot or when tethered on leash as you supervise. Feeding your dog his or her meals from a variety of toys such as these is a way of allowing your dog to ‘hunt’ for their food in a safe, constructive, energy burning manner inside their home.

6. Pinpoint Departure Cues That Trigger Your Dog’s Anxiety: Dogs are experts at picking up on what, to people, can be incredibly subtle cues. Try to pinpoint those things which seem to start your dog’s anxiety about your departure so you can work on desensitizing your dog to them. This might be soemthing like putting on your shoes, looking at or picking up your coat or keys, or starting to reach for the front door. Try to repeat these behaviors many times throughout the day when you do not plan on leaving and pair them with tossing a few of your dog’s favorite treats on the floor. At first, your dog may already be too anxious to eat the food. But, with repetition he or she should be able to relax enoguh to enjoy the tasty treats and ultimately make a positive association between these departure cues and something good happening.

7. Practice Brief Absences: In addition to practicing being separated from you when you are home (by being tetheredat gradually increasing distances from you and by spending time in his or her special rest spot), you should also practice leaving your home for extremely brief bits of time whenever you are home so your dog has plenty of opportunities to become desensitized to what will now be a very normal, repetitive part of his or her day. So, instead of expecting your dog to handle one big absence each day and then prolonged exposure to you when you are home, you are helping your dog understand that absences from you are more often than not for tiny bits of time and not cause for major concern. Each time you walk out the door and right back in you are potentially increasing the odds that your dog will eventually be able to handle gradually increased absences.

8. Consider the Aid of Calmatives: There are a number of calming aids available from local pet retailers and on-line which may aid you in your efforts to help your dog overcome separation anxiety issues. Dog Appeasing Pheremone (DAP) is a synthetic pheromone which mimics the natural pheromone a lactating female dog emits to calm herself and her pups. It is available as a wall plug in, a spray to be used near the dog’s resting area, and as a collar. There are also homepathic remedies such as Bach flower essences Rescue Remedy. In some cases of extreme separation anxiety, veterinarians and veterinary behaviorists might prescribe a medication such as Clomicalm. However, all of these aids must be used in conjunction with a program which includes management tools, desensitization and counter conditioning in order to have a possible beneficial impact.

The process of resolving separation issues can be a daunting task. So, it is advisable to enlist the help of an experienced trainer who adheres to a gentle, positive approach. They can help you make a detailed and specific plan based on your dog’s particular temperament, the severity of the separation anxiety, and your daily routine.

Andrea is a Certified Pet Dog Trainer through the Certification Council for Pet Dog Trainers and a Certified Pet Partners Team evaluator for the Delta Society and the AKC’s Canine Good Citizen (CGC) test. She is the director of Andrea Arden Dog Training, and was named the best dog trainer in New York by New York, W, Time Out and Quest magazines and the Daily News. Her website is located at http://www.andreaarden.com and she can be reached at 212-414-9597.

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July 22, 2011

The Best Bowling Shoes For Your Personal and Specific Bowling Needs

Filed under: Uncategorized — admin @ 9:07 pm

There are bowling shoes designed for people who compete, there are bowling shoes for people who are left-handed that differ from those who are right-handed. There are bowling shoes available for adults, specifically males, specifically females, and even kids too!

· Men’s best bowling shoes:

o There are several kinds of best bowling shoes available for men.

You can find high quality merchandise at great prices. We suggest that you begin your search online and you can see for yourself how many kinds of men’s best bowling shoes are available on the market for you.

From Brunswick, to Circle, Dexter, Elite, Etonic, Linds and more, there are the best bowling shoes out there that we know you will love. Browse around online and you will see the exact pair you have been looking for.

In the coolest shades, form, design, and style there are excellent best bowling shoes for men available right now.

· Women’s best bowling shoes:

o There is a vast selection of the very best women’s bowling shoes available from several manufacturers depending on your preference.

The design, style, shape, pressure points, and colors are only some of the things that differ between the best bowling shoes for both men and women.

Virtually every manufacturer of men’s best bowling shoes will also sell women’s best bowling shoes and even the highest quality kids bowling shoes.

· Best bowling shoes for competitions:

o The best bowling shoes for high performance bowlers are definitely unlike the kinds of bowling shoes you would purchase for a regular player, teenager, or children. There are many factors that can improve and enhance your skills–so high performance bowlers should be sure to have the best bowling shoes for their high performance needs.

· The best bowling shoes for kids:

o If you are looking for the best bowling shoes for your children–there are several special lines of children’s best bowling shoes available by virtually every manufacturer.

o We know your kids will love the newly developed, best bowling shoes in many different colors, styles, and designs.

Because the manufacturers are continuously improving the available bowling merchandise, including the best bowling shoes ever, there are bowling shoes out there perfect for everyone!

Anne Clarke writes numerous articles for websites on gardening, parenting, recreation, education and home decor. Her background includes teaching and gardening. For more of her articles about bowling and bowling merchandise, please visit Best Bowling Shoes

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Debate for Business Plan Data and Early Franchise Disclosure

Filed under: Uncategorized — admin @ 5:21 am

I have heard franchise attorneys say that prospective franchisees need the disclosure documents early on so they can make a business plan to see if the franchised outlet is feasible and I debated with them over this point of contention. Potential franchise buyers have also told me they wanted to put together a business plan for their evaluation process and therefore they need all the disclosure documents. They ask for these documents before they fill out the confidential questionnaire. We of course do not send out a UFOC without a completed questionnaire, which has been verified and we know the applicant meets our general approval and then check credit sources to see if they can actually afford it.

We have had potential buyers fill out the questionnaire and leave information out, because they did not feel comfortable with problems associated with identity theft and still want the documents. So that consumer puts us at a standstill. They want to put a business plan together to estimate the worthiness of the business, but need to know all the costs associated with it before they give us their information. Yet that information is readily available on most franchising web sites already. Of course we need to determine if they can even afford it (if they cannot we cannot spend the time on the sales process) or determine if they are one of the huge percentage of all inquiries that are competitors before we give away information contained in the UFOC. To top it off, we cannot assist them with earnings because we do not give earnings claims because we do not collect the data. This is because under the current rules we cannot substantiate or choose not to go to the expense to audit that data even though we know the answers after being in the industry for 27 years. They can call franchisees once they get the documents if they wish. But we cannot give them the disclosure documents pre-maturely. Now the FTC wants us to offer a UFOC because a potential buyer wants it or has asked for it and we have discussed our opportunity with them. The potential franchise applicant wants to make a business plan of our business model, that we do not wish to offer to them or even sell them at such early stages in the sales process?

A potential buyer wants to put together a business plan to get funding to buy a business for which he/she does not have the cash to buy. In order to get a loan, they will need a business plan. But any business plan they put together will be in contradiction to the absolute franchise business model that the franchisor will reveal after the actual purchase, we cannot reveal it sooner otherwise it will be copied and used against our team. I have heard FTC people say that they believe the potential buyer has a right to the information necessary to put together some close representation of a business plan of the franchise they wish to buy to determine if they should buy the business. Whereas this seems like a good idea on the surface the FTC has put into place rules making it impossible. They believe that this type of added disclosure sooner in the buying process will help. Yes it could, but a franchisor cannot provide the information unless first he can substantiate it and second unless the potential franchise buyer can prove he is a real buyer and can afford the franchise. We believe the answer to this concern lies on the back of the potential buyer to fill out a questionnaire truthfully and correctly and for the franchisor to verify data on that application before disseminating any additional information. At that point our company provides for the potential franchisee to go work with an actual franchise for one day and bring a calculator. We can provide a blank spreadsheet with typical expense categories on it but no numbers. The potential buyer in our franchise can visit a current franchisee and bring his/her calculator. And of course the disclosure documents will be provided once the proof of financial capability has been satisfied somewhere in the application process time frame.

It also appears from observation that no one really seems to understand the franchising model outside the actual industry practioners, attorneys in franchising and those who own franchises. The FTC certainly does not see the whole picture. I would invite Steve Toporoff and/or the entire FTC Franchise Group to go on a paid sabbatical and work in a franchisor’s sales department sometime and listen to real franchise buyers ask questions, competitors trying to get information and the obnoxious looky lou’s. The FTC should also send four or five of its highest-ranking franchise sector employees to do the same. I think if that were done you would begin to understand the ridiculous nature of enacting such a revised disclosure rule and you might ask yourself why we have a franchise rule in the first place.

But the FTC is not the only organization that does not understand franchising. I spoke at the SBDC’s Annual Conference in San Diego, CA a few years back. In the workshop on franchising I had about 50 directors from around the country from the SBDC bombard me with questions after giving my talk. I was dumbfounded by the lack of understanding and knowledge on franchising. Almost to the point of frustration and wanting to walk out, I was shocked these were the directors of some of the largest SBDC offices in the country. I carefully worded my answers to make sure they had understood the issues presented to them. Finally we made some headway and many stayed afterwards to continue the conversation because they knew franchising was a major issue with their clients who come in for counseling usually prior to getting an SBA loan or putting together a business plan for a franchised business. I got to thinking about the 550 or so Directors and Executive Management of the SBDC Annual Conference that were in attendance and wondered why weren’t all the participants in our workshop? Instead many had gone to time slot competing workshops as that is generally how such conferences are set up. But what could be more important than franchising which accounts for 1/3 of every consumer dollar in the country and a huge chuck of the small businesses in the US. What other business model can claim 350,000 outlets would the SBDC; “Small Business” Development Centers Deal with? After all franchising is the largest sector in small business, not to mention accounts for the most efficient small business models. Executives of the SBDC should have training in franchising as compulsory.

FTC should be helping all potential consumers of a franchise to understand what franchising is, but look at the information put out by the FTC, all they do is call to attention all the possible frauds and tell consumers to watch out, just look at their web site. You would think every franchisor is a crook. We all know crooks do not last long in franchising, it just costs too much to even get started, crooks are looking for easy kills with little work. You will find nothing of the sort in the franchising industry. I think the FTC’s tact is a travesty, because some people will lose all their money if they start a small business, franchisors require structure and help people realize their American Dream. You would think that the FTC would applaud such efforts. Instead the FTC purports that the franchisors are fraudulent at every corner, bull! Fact is that the FTC is grandstanding and purporting their own importance to the consumer, offering hundreds of questions that potential buyers should ask of franchisors before purchasing and then making rules prohibiting the answers of the exact questions they recommend to ask through their own rules associated with disclosure. I cannot vouch for the current people of the franchise group but in the Clinton years it was certainly like this. I see a couple of familiar names still associated with the franchise division there, have things really changed? If so shouldn’t we be able to tell from the FTC website. In case anyone has not yet got the picture, Franchising Mean Jobs. Jobs are good. Franchising is therefore good and we ought to make a note of it. With giant happy face right smack on the FTC site. Franchising Industry receives award !!! If you need a spokesman, no one believes that more than this kid right here.

The SBDC has hundreds of sample business plans on file to help potential small business owners develop business plans. But none are sample business plans for a franchise. I have in my personal business library, which travels with me ten books on how to write a business plan. None of them have a sample business plan for a franchise business. It is not taught in schools including the curriculum at the Entrepreneurial Studies at USC. I know because I talked with some professors there and then bought all the text books for the classes. Only one or two schools teach the compilation of a franchisee business plan in their entrepreneurial studies courses and then they simply mention it. This is in the whole country, why? Because it is not getting the juice for the most excellent business format and model it is. The FTC should led the field in this regard to alert the public to that fact. Our company has just devised a “fill in the blank business plan,” which we may use to help qualified franchisee buyers. The franchise buyer can call up existing franchisees and decide what numbers should be put into the plan. These are what the franchise buyer really needs, but of course not until they are qualified.

The early disclosure debate for reasons of making a business plan of a possible franchised business does not hold water. Even once the potential buyer of a franchise has the UFOC there are no sample franchised business plans available in most franchise companies. In any franchise the potential buyer must fill out a form and prove financially capable before such information can be given out. In some registration states this would be considered advertising and be subject for review and once reviewed this would go into public record and therefore it cannot be used at all since it would be pre-signing of agreement. The franchisee does not need a disclosure documents prior to the qualifying, nor should a franchisor be required to give it out. If a franchise buyer makes a business plan or spread sheet for a possible future franchise it will surely be incorrect because the franchise buyer does not know the ins and outs of the franchised business yet. Therefore the franchise buyer maybe leading himself into a falsehood of how he believes the franchised business works and what his new franchised business and new lifestyle might entail. In other words he will be fraudulently inducing himself to buy something on bad information, if the franchise buyer were to show this to a franchisor, the franchisor is not allowed to comment for fear it might be construed as an earnings claim as you probably guessed.

We have had many recent potential buyers ask us for the UFOC so they could write a business plan before accurately filling out the application, or before we had a chance to verify what they filled out as being true and correct. This is not a good argument from the potential buyer, FTC or franchisee attorney. First you must qualify and be verified before we give out data for any purpose including writing a business plan for a franchised business. After all you could be a student doing a project and the business plan you write could appear in the next years text book for the publish or perish professor. It could end up on the Internet, which is what happened to one of ours that was written by a prospective franchisee in Little Rock, AR after a counselor of the SBDC felt was her duty thus disclosing proprietary information of our system to all. Thank god it was written by a prospective franchisee and was actually not correct entirely otherwise that would be copyright infringement, which we as franchisors claim on all proprietary information. It does a disservice to the hard work of many franchisees and the franchisor himself to give out such data or make it available to the public in anyway. It also invites competition to the franchisees thus inadvertently gives a competitive advantage to those consumer who have already purchased franchises trying to get a fair and reasonable ROI to feed families, buy soccer shoes and send kids to college. This is another reason why UFOCs and other information should not be allowed to pre-qualified individuals, the information they create as a business plan ends up all over the place. What if the potential buyer builds a business plan based on UFOC data and then starts their own business, deciding not to buy the franchise? The FTC would say that is their right and so it is, however my franchisees would be totally upset that I allowed data to help a future competitor of theirs into their market. I have a responsibility to that consumer too. He is a real consumer, he is a current franchisee and it is franchisors job to see that they are able to achieve up to their ability to follow the system.

Since a business plan is not necessary until you are sure you want a franchise and are qualified and accepted by the franchisor as a qualified franchise buyer, the business plan debate and justification for an early disclosure is invalid. There is sufficient competition in franchising and a potential franchise buyer, who on average I am told by FranchiseOpportunities.com, looks into 15 or more franchises before deciding which one is most suited to their lifestyle, needs for cash flow and amount of financial where with all available. So therefore we can see that until they narrow their selection, there is no need for them to have fifteen UFOCs to make fifteen business plans, which no one would ever do who was not a doctorial student of business, that is not even required for the IFA, Franchise Executive certification program. And alas the doctorial student would not be a real buyer anyway so no franchisor should be obligated to give them such information based on this business plan debate. Now if the potential franchise buyer had accurate and comparable information then of course this business plan point could be valid. Not actually a business plan as much as a “T” on apiece of legal paper of the pluses and minuses of each franchise being considered. A person not familiar with UFOCs like most all real franchise buyers would have a problem going through all the information trying to find the comparable data. And by then his coffee table next to the couch would buckle from the weight of 15 UFOCs when the house cat sat on it, just ask Robin Glen Day, franchise attorney and cat lover out of California. Check out her cat on her website, how cool is that, not bad for an attorney, google her name you can find the site?

The SBA is another organization that does not understand franchising. You may recall a few years ago the SBA contracted with FranNet to put all UFOCs on the Internet for streamlining SBA loans of their preferred lenders. First thing FranNet did was send a sales letter to all franchisors telling them they could now get other franchisor’s and competitor’s UFOCs for a fee. In addition they went through all the UFOCs submitted and did studies you could buy too. This illustrates my point regarding the competitive intelligence and proprietary information being given away due to the lack of understanding of the competition in franchising and different market sectors were the franchisors operate and compete. Obviously FranNet with their coup from the SBA contract would never offer such a service if it were not a desire of the competitive market place to get the information. Yes, I ordered my competitions documents and yes it helps me beat them in the market place. Yes it is unfair, but they are also doing it to me. No, we did not after that point bother dealing with the SBA or FranNet. And yes we turn away most applicants who answer our question of “where will you get the money to buy this franchise?” on our questionnaire; “from a small business or SBA loan.” As soon as the franchise buyer submits the documents as part of the loan package there is a possibility of it becoming public record. The UFOCs contain so much information, such a P and L, Balance Sheet, experience, number of projected units, location of existing units, etc, etc that it is in essence the same or better than going through a competitor’s office files or trash. This over disclosure promotes Machiavellian tendencies from competition and condemns the noblest of franchisors to spend to guard against it. We did a had a preferred SBA lender forward information about our franchise to a friend of his from the Rotary Club who was a strong competitor and owned a carwash in that region. The competitor then contacted us for more information about what we were doing.

Apparently the FTC, SBA, and SBDC do not understand the competitive nature of business in America and freely help competitors under the guise of helping consumers. Whether or not they realize it, I believe they must, as only an idiot would be so blind to the fact. Many times the competitor turns out to be the actual agency or organization. Franchisors must be careful to not give away proprietary information otherwise it is of detriment to their system and could hurt the very franchisees they have enlisted under their wings. These current franchisees and I cannot emphasize this enough are also consumers. They are real consumers, unlike those inquiries, which are un-financially qualified and/or competitors. Think about it.

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is an online writer in retirement.

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July 19, 2011

Yes! You Can be a Food Gourmet and a Skilled Gourmet Cook Too

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Yes, even you can cook up wonderful meals and impress your loved ones!

Ever thought that gourmet cooking is not for you, or that you do not cook well? Then it’s time to totally change your mindset from today…

Anyone and everyone can easily pick up cooking skills; younger or older, ladies and even the guys. It doesn’t matter what your skill level is today; you can do much better and make great dishes like the chefs at your favorite restaurants. And what’s more, the meals you cook will be done to perfection – your kind of perfection. And you know what the best part is? You already have the most important ingredient… you know what great food is!

Let’s show you the way… experimental cooking is putting YOU in charge – you’re the boss of the kitchen! You choose the ingredients you like and whip up meals to suit your specific tastes. Forget about strictly following recipes that are complicated… that requires you to buy special ingredients you will only use once then store till they expire… that calls for you to measure out precise amounts of each ingredient. All that is required is for you to have fun and experiment with blending ingredients that you like. Let your imagination rule… pick the items and create your masterpiece; from types of meats and vegetables, to how they are cooked, to what beautiful arrangement on your dinner plate. experimental cooking is also about you and the people you are preparing a meal for. You know that each person has their unique preferences, so experimental cooking is about helping you fulfill those preferences. Sounds complicated, you may think? But actually, it is rather simple; especially after you develop the basics that will forever change your mindset on cooking and open up a whole new dimension of creativity you never knew you already had within yourself.

Now let us share with you the little secrets of experimental cooking… the A, B, Cs if you will…

A. INGREDIENTS – The first key is for you to build on your knowledge of ingredients, as they are the basic building blocks for a good meal. You already know of many ingredients, now go and take a closer look; experience each ingredient individually and experiment with it. Everything edible can be an ingredient in your creation, so you need to know and understand each ingredient; from how it looks and tastes, to its texture, to how it behaves when cooked in different ways, to which other ingredients it is compatible with, to what happens if you add more or less of it to your food, etc. Since individuals experience things differently, you are your own expert; find out what you like and what you can do without. As you have your meals each day, take the opportunity to study the ingredients. Involve your family & friends and make it fun as you experience & experiment. At restaurants, and when you travel, question the chefs if you have a chance and gain perspectives into new ingredients you come across. For the computer savvy, you can also surf the web and quickly gain insight; there is tons of information online. Try typing the ingredient you’re interested in on your favorite search engine and discover a wealth of knowledge at your fingertips. As you get to know about more ingredients and become more aware of the characteristics of each ingredient, you will be able to expertly combine them to expand the number of new dishes in your cooking repertoire. There are endless combinations, so keep experimenting; you will discover many winners to surprise your guests. Have fun building up your own database of ingredients.

B. QUALITY – When you begin with great quality ingredients, you are certain to produce top quality meals; if you start with poor quality ingredients, it won’t come as a surprise that the results will naturally be disappointing. Quality can easily be determined when you use all your senses… Use your sense of Sight to look carefully at the ingredients. Check the color to see if it is bright or dull, consistent or has blemishes. Is the shape evenly symmetrical or distorted. Look also at the texture of the items. Your sense of Sight is the first sense that you will usually use when checking anything; and it is a powerful tool in determining the Quality of any ingredient. Practice and see if you can tell what the Quality of an item is, just by looking at it. You will quickly be able to use your Sight to initially screen ingredients to determine if they are worth a closer inspection or to move on. Use your sense of Hearing to listen to the tone when gently tapping or shaking an item. Does it sound hollow or solid, is there a rattling sound? Hearing is not frequently used, but can be helpful in a closer inspection of certain fruits, nuts and vegetables. Use your sense of Smell to sniff out fragrant fruits and the aroma of fresh herbs. You can also detect items to avoid when they emit off smelling odors. Train up your nose and your sense of Smell will come in handy when you search for Quality foods. If you have the opportunity, sample the items before making your decision. Besides checking that the Taste is what it should be, also observe the texture or feel it has in your mouth, when you chew on it, and when it slides down your throat. This is also your chance to confirm that you really like the Taste of the ingredient before buying. Your sense of Taste will be your most important tool when it comes to blending ingredients. With a well developed sense of Taste, you will be able to determine what ingredients, and in what quantities, will go well together. Finally is your sense of Touch. Go ahead, pick up and handle the ingredients you are inspecting. How does it feel in your hands? Is it heavy or light, hard or soft, firm or supple, smooth or rough, dry or moist? You can tell a good deal about the Quality of an ingredient by how it feels; you just need a little practice to fine tune and “get the feel” of things. Practice using all your senses to fully examine ingredients and learn how to pick Top Quality items for your specific needs. It is now time for you to exercise your senses whenever you go shopping for food. Have a good time tuning up your skills in search of Quality at the markets and stores.

C. DESIGNING – Now comes the fun part of Designing your meals. The first consideration is who you are cooking for and what are their likes and dislikes. Do take some time to ask your family, friends, or guests about their eating preferences, especially if they require special diets for health reasons, or are allergic to certain foods. From this mini survey, you can plan a meal that will delight everyone.

You can now begin to narrow down your choices; consider if you want to do appetizers and/or soup, what are the best choice for your main courses, and if you wish to make desert? Design a simple meal or an elaborate feast: it’s all up to you. Use your knowledge of ingredients to decide on what blend of ingredients will achieve the unique flavors you want. Also consider how the ingredients will look together, and how you can make your dishes visually appealing. At the beginning, you may feel more comfortable sticking to traditional flavors and cooking tried and tested recipes. But as you gain confidence after experimenting with traditional foods by altering their taste to suit your preferences better, then its time to be bold and creative; try to design something totally new once in a while. It is also fairly easy for you to design meals to take into account differing preferences among your guests; simply separate your ingredients and add or withhold them into individual portions of your dishes. In the Design phase, you may wish to consider the cooking style as well, since the way food is cooked will make a difference in the outcome in terms of taste and texture.

D. COOKING STYLES – Mastering many Cooking Styles is another way to increase the diversity of your meals. Brush up on your cooking skills by not only practicing the various Styles of Cooking, but also by paying close attention to the details of the cooking process, what each Cooking Style does to your food and the resulting appearance, taste & texture. experiment with variations to the standard method (different temperature, time, sequence, combinations, etc.) and observe the results. Learn new Styles as you come across them, and also try your hand at inventing new ways to cook. There are many methods of cooking your food; some more conventional like Baking, Barbecuing, Braising, Roasting, Stewing and Steaming. Some are more exotic like cooking meat on a slab of hot stone. So do try out the various cooking styles on your favorite foods and discover which are to your liking. Also experiment with combinations; for example you can first steam a lobster, then cut it open and put some cheese in before grilling for a short while to melt and brown the cheese sauce. Think of new ways to cook, after all its just applying heat to food. You can also broaden your knowledge and skills by observing how people of various lands cook their meals in special ways when you travel.

E. PRESENTATION – The final element is how you serve up the feast that you have prepared. Food Presentation is the art of making your meals visually appealing. Since the objective is to serve up something that will look good, experiment with what you think will look nice when assembled together. If you want to keep it simple, just focus on the dish and what is to be put on it. If you want to pull out all the stops, then go with a theme of your choice and dress up everything, including the dining room. Let’s run through some ideas to move you along… On the simple end of the scale, all you need to do is select a suitable bowl or plate and arrange your food on it, then add something to garnish. The easiest is to place all your food onto serving plates for your guest to help themselves. Select large enough bowls and plates, matching if desired, that can hold the amount of food you have prepared. You can fill a serving bowl with soup and sprinkle some chopped spring onions on top to garnish. Fish can be served on an oval plate, or one of those fish shaped dishes, and you can arrange some lettuce and round slices of lemon to decorate. For prawns, try arranging them in a circle on a round plate, and put sauce for dipping right in the center. You can be more creative when you do individual servings. For the main course, you can simply lay out the meat, potatoes and vegetables on different sectors of the plate in a traditional manner; just remember to include ingredients with nice colors and arrange them in your chosen pattern. Try using carrots or tomatoes to add bright orange or red to your dish. Use corn, pasta or potatoes for a dose of yellow. How about tri-color pasta to really mix up the colors? Appetizers and deserts are my favorites as you can really let your imagination go… and come up with really delightful creations. Try using a Burgundy wine glass for your shrimp cocktail, then plant a stick of celery with the leafy end up on one side and garnish the lip of the glass with a circular slice of lemon for a lovely presentation of this favorite appetizer. Now go forth and create visual masterpieces to serve your guests; they will surely be astonished at your work of art. If you need more ideas, you can always look at how the chefs at your local restaurants present their dishes, or you can flip through food magazines, or surf the internet for tons of ideas to get you on your way.

Now that you know the Secrets to experimental cooking, all you need to do is to start cooking; after all, as the saying goes… “Practice Makes Perfect”.

The author is a self taught Xperimental Chef. To learn more, please visit http://thexchef.blogspot.com/

This article may be distributed provided no alterations are made and this bio and copyright clause is attached.

© 2006-2011 The Xperimental Chef http://thexchef.blogspot.com/

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July 18, 2011

How Should You Go About Writing a Good Code in PHP Programming?

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PHP application development is quite in demand these days by virtue of its proven success record of generating dynamic web pages for infusing the required dose of interactivity. PHP also enables applications to run smoothly thereby giving the end users a delightful web experience.

A PHP developer has a crucial role in custom PHP programming. Hence, a lot of focus must be placed on writing code. A good PHP code is one that is well structured, robust, safe and consistent. A voluminous code can be conveniently broken into a number of functions, and a simple code thus generated can accomplish different sub-tasks. Also, a clear-cut distinction must be made between the front-end JavaScript/HTML code and the server side logic.

A good PHP code must be safe, which is absolutely in the control of a developer. A developer must have a thorough knowledge of XSS, CSRF and other potential security holes. Also, consistency matters a lot. A good PHP code ought to be consistent i.e., the names of variables and functions must be decided according to a specific set of rules, resorting to typical approach for solving complexities and error handling. You must also ensure that your code must be framed consistently so that it becomes easy to read.

In PHP programming, the code must be portable. A weak code can be easily fragmented when certain features of PHP are switched on/off. A good PHP code adepts to the environment accordingly. It’s also important that you comment your PHP code with a standard approach as it makes the code more readable, which motivates PHP developers to consider the aspects, which might otherwise get ignored. Also, this permits document generators to generate easily comprehensible documentation. In addition, it facilitates interpretation of variables and offers enhanced debugging and code finishing.

While making use of control structures in code writing, you must think about alternative syntax since characters like closing brackets make the code confusing to read. PHP short tags must be avoided since these tags are sometimes switched off on some host servers. In case, you decide to switch your website, there exists possibility of your PHP opening tags getting replaced. Also avoiding PHP short tags gets you away from the confusion that you may have with the XML declaration. Further, the forthcoming PHP versions are not likely to support these PHP short tags.

Get started with writing a good PHP code today!

Adam George is a well known writer. He has written many articles on various topics including outsourcing, Presently writing on Software services, Offshore Software Development, PHP Development, PHP Application Development and other Software testing services.

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July 17, 2011

Aspects Of Fashion Industry – Choose Your Fashion Merchandising Colleges

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Fashion industry attracts many young people nowadays not only because it is a rather new profession, but also it is supposed to realize person’s likes in the field of fashion. Besides, it is quite a high-paid profession today. When a young person decides to connect his or her activity with the fashion industry nothing comes to mind except one its aspect – fashion design. Probably, few people actually know that it’s a separate field of fashion industry. In fact, there is a great number of other professions and specialties in fashion including designing clothing, fashion design, fashion marketing, fashion merchandising, etc. The latter doesn’t get worthy attention, but it is very important. Due to merchandising we have fashionable clothes in the shops and stores.

How can one know whether fashion merchandising is the field for him to start work at? Look through the following traits of a potential fashion merchandiser and if at least one point coincides with your way of life, you have all chances to make the career in the field. Do you like to spend your weekend walking through flea markets for the latest retro fashions? Or maybe your friends want to borrow your fashionable shoes and your defiant accessories? If so, maybe you should take a walk down the fashion runway. Being a student in merchandising, you will get an opportunity to learn more about fabrics and textiles. You are also going to study the cultures and subcultures that shape the way people dress.

No doubt, in order to become a professional merchandiser, a great desire and talent for this specialty is not enough. If a person wants to get into this career and have success in it one needs to get the right education and training at first. A fashion merchandising college will be of great help for you. Once you study at a fashion merchandising college you will get an opportunity to learn all the ins and outs of the fashion industry because there one can get a practical experience and build a strong foundation necessary for further working in this field.

A student has the right to choose whether to obtain a two-year Associate in Art degree or a four-year Bachelor of Science degree in the field of fashion. It depends on the kind of a fashion merchandising college you are going to visit. Besides, you are also welcome to unite this education with classes or even a major or minor in a related specialty, for instance, fashion design or fashion marketing. Students in a fashion merchandising college learn how to manufacture, buy, promote, and sell fashion items, beginning from clothing and jewelry to cosmetics and furniture. They also learn about textiles (fabrics and the fibers used to make them).

One should choose his or her future merchandising college very thoroughly. Depending upon the fashion merchandising college you are going to attend a sort of the necessary courses in your degree course will greatly vary. The most preferable courses include subjects like accounting principles, business law, salesmanship, fashion sketching, merchandising math, merchandising, publicity and promotions, fashion development, trend-spotting, and the history of fashion. You are certain to like those subjects, besides, they will give you the fundamental knowledge of the fashion industry.

Studying at a fashion merchandising college is not like studying at any other educational establishment. Many core courses in fashion merchandising are hands-on and involve a great amount of project work. Professors tend to rely more on their life experiences than on textbooks. If you are going to become a student expect to take a lot of field trips and listen to many guest speakers. You may visit a fashion magazine or large clothing company. You might even swing by a fashion show or two.

Having the profession of a fashion merchandiser is very interesting. It involves much communication with other people. When a person gets the job of a fashion merchandiser he or she is going to spend all days long visiting various fashion shows, buying clothing and designs, speaking with designers, overseeing advertising and marketing campaigns necessary for successful selling of your products, and managing the stores within your business network. You are also expected to find yourself negotiating business agreements with manufacturers and suppliers. Besides, you are going to arrange your own store displays. The scope of your activity depends on the size of the business you have as well as on the level of practical work expected of you.

Beginning the fashion merchandising career you should always improve your skills and knowledge of fashion tendencies in the world, and the most important thing you will have to do is to perfect your ability of picking out the next big thing in fashion before anyone else does. This will guarantee your success. This ability carries the foundation of your new knowledge of past fashions and trends. It includes everything you will obtain by attending a fashion merchandising college, but further you should develop this trend adding your own good taste in clothing.

Summing up, it would be necessary to say that the career of a fashion merchandiser cooperates with many different fields of the fashion industry. That’s why if you are searching for a more interesting kind of activity, something that’s more than just designing clothes or visiting fashion shows, fashion merchandising may be your piece of cake. But be very attentive while choosing an appropriate fashion merchandising college, try to use your wisdom in this uneasy task, because it may define your future profession and even you life. You should do your research before entering the fashion merchandising college, and beforehand check whether the school or program you are going to attend is properly accredited.

http://thekissups.comfashion merchandising colleges

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July 16, 2011

A Case For Specialized and Specific Intervention and Treatment Strategies With Abused Young Children

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A review of the literature reveals that the area of forensic questioning of young children in relation to child abuse is fraught with differing opinions and controversy. The clear need for courts to have accurate information concerning perpetration of abuse on children by adults will continue to exist as long as child abuse does. In the guidelines for the evaluation of allegedly abused children, the American Psychological Association Committee on Professional Practice and Standards (1998) indicates that forensic data and expert witnessing may help the court in understanding, gaining perspective, and increasing the fairness of determinations. Professionals in psychological treatment may be asked to determine if abuse has been perpetrated, and may use the diagnosis of Post Traumatic Stress as a proof that it has. (Regan, Johnson, Alderson, 2002). In the case of People v Stritzinger (1983), the Supreme Court ruled that unavailability due to a “mental infirmity” must be determined either by the witness refusing to testify, or on the recommendation of an expert witness. While the expert may recommend the child not testify due to PTSD, the expert would be on shaky grounds to state that the PTSD is proof of the abuse. While Fisher and Whiting (2001) agree that some aspects of PTSD symptoms are consistent with a child’s behavioral reactions to abuse, an unreliable pattern of abused children with PTSD make using the diagnosis as a proof a very flawed reasoning. They do add though, that if abuse has been founded, the diagnosis becomes a framework to determine level of impact on the child and as a treatment springboard. This would also then seem to be recursive, with the diagnosis of PTSD following a founded case to suggest the question: should the child be returned to the custody of, say, a parent offender, or a non offending parent who failed to protect the child, and the child is highly reactive to as a reminder of the abuse? Since the persistence of PTSD symptoms are likely closely related to the intensity, volume of critical incidents, and duration of abuse, it would appear that there is no current predictive tool to ascertain how long treatment will take. This situation serves to complicate custody issues, not to mention issues of the child having visitation contact with a person who could be a perpetrator. Further, if the child’s symptoms worsen following contact with their biological parent(s), is it ethical to desensitize a child to contact with their perpetrator in order for the child to return the perpetrator’s care? If there is no “return home” goal, and the child will be adopted, what is the therapeutic point of continuing exposure?

There is of course, no current, valid, and reliable tool to predict if an individual will develop PTSD following a trauma. (Walters, Bisson, Shepherd, 2006) Perry and Azad (1999), in a study on the incidence of PTSD, found that 34% of a sample of children who had been identified as being sexually abused, and 58% of children identified and being both sexually and physically abused met the criteria for PTSD. In addition, the study found that all of the children, while not fully PTSD, had clinically significant symptoms. The children in the study that had only partial symptoms may very well continue development on to full PTSD status. Thus, children diagnosed with PTSD as a result of abuse become a special concern outside of the population of children who have experienced abuse, but have not been diagnosed with PTSD.

Though common sense informs that special care needs to be given to children who have experienced traumatic events, the issues of their post-trauma care can become quite complex. Lieberman and Van Horn state that:

Responses to early trauma need to be understood as the initial manifestation of long-term risks to the child’s unfolding development. (p. 112)

Briere and Spinazzola (2005) assert that in the case of a lengthy history of family interpersonal trauma, a complexity of traumatic stress develops that negatively effects the child’s attachment with the parent. Such complexity of this population of child victims gives rise to the need for specialized attention, study, and formulations of forensic and treatment approaches. In a study concerning the “pathways” to PTSD in abused children, Kaplow, Dodge, Jackson, and Saxe (2005) found that behavioral signs noted immediately after disclosure of abuse might constitute discrete reactions that include avoidance, anxiety, and dissociation. In turn, these then become foundations for further and longer-term symptom development. Briere (2006) notes that the connection between trauma and dissociation may not be as simple as it first appears; there may be multiple components that produce the dissociation effects, including early attachment issues, emotional neglect, and neurobiological disturbances. Briere also states the possibility that dissociation may exist before trauma and be a risk factor for victimization. Again, this points to possible ethical questions: is any forensic questioner trained adequately to assess what may be very subtle and internalized symptoms presenting? One might assume, due to the nature and purpose of forensic examination, the child may reveal critical incident material that was not formerly revealed. Is there any data to show that forensic questioning does no further harm? If the long term research answer to that question is eventually found to be true, professionals may be trapped by the terrible dichotomous question: catch the perpetrator, or heal the child?

In addition to these complexities, the age of the child when victimization occurs becomes a factor in forensic examination and treatment, along with the traditional problem in most witnessing, memory. Nader (2001) states that at issue in younger children are their very age: they may have “literal interpretations, animistic thinking, faulty hypotheses, and inaccurate associations.” (p 281) Nader also asserts that age not only plays a role in perception, but also what details the child attends to, and how the child’s state of mind at the time of the trauma affects encoding of the memory for later recall. And of course, memory of the child victim is key to child protection assessments, police investigations, courtroom proceedings, and to a lesser degree, subsequent treatment.

Leiberman and Van Horn (2001) address the problem of the traumatized child’s behaviors in relation to memory:

Traumatized reminders tend to remain unidentified when they operate outside of the child’s conscious awareness or when the child cannot use language to describe what is happening. The child’s behavior may be strongly influenced by stimuli that act as triggers for memories of traumatic experience. (p118)

This assessment also seems to point to the problem of preverbal memories that do not readily find verbal expression or discernment by the child or the forensic investigator. Ceci and Bruck (1995) expands on the memory issue by asserting that due to the overwhelming amount of simulation during abuse there are likely some parts of the trauma experience that were never encoded in memory, so were never ‘stored’. Furthermore, they cite studies that demonstrate that errors in children’s accounts are most often omission rather than commission errors. Such studies reinforce the oversimplified truth that just as in adult female rape victims, child victims do not generally lie about sexual abuse.

With such complexity, subtle nuance, and discrete aspects, how victim witness information is gained and used in child abuse cases becomes likewise a complex and delicate matter. Public opinion, media enthusiasm, multiple court opinions and those falsely accused of maltreatment of children all attest to the struggle to get the process accurate, fair, and unbiased. Many of the criticisms of particular cases, usually targeting child protection agencies and workers, while made by individuals not educated in the nature of trauma or PTSD in children, have validity and serve to press the field into doing a better job. (Wexler, 1995)

 In 1990, Congress enacted the Victims of Child Abuse Act that contains a detailed Article (IV) to guide investigations, prosecutions, and corrections of the Justice Department. These guidelines are an obvious improvement over a system that appears to have had a public reputation for at least some inconsistent and even unethical forensic and clinical approaches. But a simple review of these guidelines reveals that a body that does not nearly understand the nuances and complexities of the problems has created them that child (PTSD) victims suffer. There appears to be no such required guidelines for most county level child protection services. Also in the mix of complications in achieving the truth and attaining justice is the difference in training and philosophical foundations between law enforcement, courts, and the field of psychology. (Wrightsman, 2005) Even a cursory review of questioning tactics between the disciplines yields a wide difference in styles, approaches, and objectives. Not all of these approaches may be sensitive to the victim’s emotional, developmental or mental state. In fact, a very real question is exactly how many police departments have a specially trained staff member to question a child victim. Clinicians may cringe at the image of a rough and tumble officer who has never questioned a child abuse victim doing their best to pick their way through a child’s critical incident account.

Children usually reveal issues of abuse by either deliberately or spontaneously telling someone, or they make an unintentional reference to the abuse. (Ceci, et al., p.75) While these could be done for the first time in the presence of a child protection worker or police officer, they more likely are done first in the presence of a trusted adult. The time lapse between the first telling and the second forensic telling is a time frame that bears study as to the emotional impact and time impact on the child’s memory. This becomes especially concerning in child protective services that have extraordinarily large caseloads in ratio to workers, where time between report and questioning may be days, or even weeks.

 In addition, such aspects as linguistic problems associated with the child’s developmental level and cultural environment add to the challenge of accuracy. (Ceci, et al. p. 76) One also needs to consider the variable of culture, ethnicity, and quite possibly religious background. Should the forensic investigator be less than sensitive, or just perhaps ignorant of a particular culture, response of the child would quite conceivably be altered.

 In cases of sexual abuse, London, Bruck, Ceci, and Shuman (2005) conducted research that found child sexual abuse accommodation syndrome (CSAAS) to be quite valid. The effects of CSAAS are generally accepted as impacting the pattern of disclosure in a particular case, with gradual disclosures, not to mention recantations quite common. A very simple and unpublished experiment in a county in Pennsylvania asking five child protection workers if they had ever heard of CSAAS yielded a negative response in all five. If those so closely associated with child protection are not aware of valid supportive research that has been around for approximately twenty years that so articulates child victim’s experience, there indeed is much training to do.

Multiple cases presented sensationally in the media attest to the importance of questioning techniques. The use of leading questions, questions that are posed in a manner assuming a specific answer, or questions that are too complex for the child’s age are common examples of problematic methods that can cause the child to offer often elaborate confabulated material. (Wrightsman, 2005) Such inadequate methods that ignore the child’s developmental level can produce dramatic, hysterical reactivity in the community, as in the case of People v Raymond Buckey. A number of collected studies indicate that children do make commission errors about things they have never experienced, and can create fantastic, well-constructed, believable accounts of abuses that have never occurred to them. Especially when faced with an adult questioner who is using repeated suggestive methods and has a confirmatory bias, children’s witness accuracy suffers. (Ceci, et al., 1995)

Compounding simply bad questioning and investigative techniques, is the issue of how the symptoms of PTSD interact with forensic questioning. The DSM groups symptoms into three basic categories of re-experience, psychobiological alterations, with avoidance, numbing and detachment comprising the last category. Wilson, Friedman, and Lindy (2001) contend that there may be a need to add three more categories to fully articulate PTSD, including problems in interpersonal relationships, disturbance of ego structure, and alterations to the victim’s psychological makeup. Schuder and Lyons-Ruth (2004) articulate the list further by describing a variety of attachment behaviors that can be seen in traumatized infants. There is some evidence that there are child specific behavioral signs of PTSD, such as precocious development and behavioral regressions. (Nader, p284)

In light of what has been demonstrated thus far in the research on the effects of PTSD in abused children, a diagnosed child pressed into courtroom testimony appears to be contraindicated as to future treatment concerns. It would stand to reason that due to the nature of forensic evidence and information gathering, either by a forensic mental health professional, child protection worker or a police detective, all of whom are focused less on treatment than on the goal of successful litigation, future treatment is a secondary concern. It would seem that the very approach of an investigator and the nature of the questions would have the clear potential to trigger re-experiencing, avoidance, numbing, detachment, and physical agitation. If unenlightened questioners, or questioners not taking into account the child’s developmental level are added to this mix, it would seem likely that triggering may occur with some reliability. This would appear to be a ripe subject for research and testing. Even a child who has experienced abuse and is not diagnosed with PTSD may find the courtroom experience daunting. Wrightsman (2005) explains:

“It can be argued that for any victim of sexual abuse or rape, whether an adult or child, the experience of facing your alleged attacker in court is particularly stressful. The trauma is compounded if opposing attorneys view the children as especially susceptible to intimidation during cross examination, and judges remain oblivious to efforts to “break down the child on the witness stand.” (p 285)

Though one might hope that the aforementioned Article VI of the Victims of Child Abuse Act guidelines would directly address questioning tactics by attorneys, examination of the Article reveals no such measures. It should be noted, though, that the Article does provide for measures that make an attempt to be sensitive to the child’s emotional state such as video taped or closed circuit video testimony with an adult supportive attendant in close proximity to the child. But even these may not be enough to mitigate all of the possible cues and triggers to (post traumatic) stress reactivity. One wonders why these same supportive measures (perhaps with the foster parent or therapist of the child attending) are often not provided routinely, and as mandatory in cases of repeated forensic exam per CSAAS.

The legal and therapeutic aspects of child abuse cases are inextricably entwined. Without accurate information and proofs of abuse, the child may be returned to a perpetrator. The process of gaining that accurate information and proof may negatively impact the child’s symptoms and progression of treatment. Crouch, Smith, and Ezzell (August 1999) cite the fact that research in developing valid and reliable tools to measure relevant variables of outcomes is lacking. One of those variables that bear study is the determination of abuse process and the subsequent legal forensics process to ascertain if there are long lasting effects of the child moving through such a gauntlet. While psychologists may use a collected battery of standardized tests and measures in the determination of a PTSD diagnosis, these may not be sensitive enough to pick up discrete impacts and effects of the abuse on the child. The tools may even misidentify the impacts and effects as an entirely other diagnosis. (Briere, Elliott, 1997) It stands to reason that the same measures may be inadequate to determine if the protective process itself is causing further harm to the child. There are tailored checklists and inventories available, such as the Trauma Symptom Checklist for Children and the Child Sexual Behavior Inventory (Biere, Spinazzola, 2005), but these appear to have inherent limitations. The TSCC is a self report for children ages eight to sixteen, and the CSBI, while evaluating children between the ages of two to twelve, only evaluates sexual behaviors. Given the complexity of ‘complex PTSD’, there may be no adequate tool to ascertain the full, unique impact of the critical incidents on a specific child. Schuder, et al. (2004) speaks about ‘hidden trauma’ that is an integral part of the child’s relational experience and may include behavior sets and interaction qualities that are not noticed as problematic by even a trained observer. Even with the current state of the art questioning environments and protocols, expectations of adults for children to readily speak with a relative stranger following what may be a traumatic and embarassing abuse episode, and that challenges the child’s family loyalty is a tall order.

It is well established that the diagnosis of Post Traumatic Stress Disorder was developed out of the middle of the last century’s experience with combat in various wars. The diagnosis was not designed with abused children in mind. Marshal, Spitzer, and Liebowitz (1999) conducted longitudinal studies that used Acute Stress Disorder criteria that suggest that there is a need to reevaluate the DSM approach to stress syndromes. This clearly is the case when considering the expansion of understanding of the experiences and behaviors, and special needs of abused children with PTSD diagnoses. Briere and Spinazola (2005) opine that clinicians often may need to make decisions on what part of the stress complex is most relevant, and that ever more precise tools are needed to fully understand the unique dimensionality of a survivor of trauma. Such understanding should lead to improvements in the forensic questioning of child victim witnesses and legal interventions, as well as treatment. A valid and reliable progress measurement tool for use at the commencement and duration of treatment would bring a wealth of information to the process and outcome of treatment efforts.

There are several efforts attempting to design best practices training programs in forensic interviews of abused children, among them the American Prosecutors Research Institute’s National Center for Prosecution of Child Abuse, the American Professional Society on the Abuse of Children, and the National Children’s Advocacy Center. (Siegal, 2004) The National Children’s advocacy Center states on their website that their training has an efficacy of gaining enough credible factual witness information to prosecute in 64% of their cases (www.nationalcac.org) The National Center for Prosecution of Child Abuse program strives to get training to half of the nation by 2010. There was no current information on the website concerning how many States have thus far been sufficiently trained.

It would appear that Daubert case may point to more than just the ‘junk science’ worry; it may in fact point to the need for some vehicle to educate judges as well as front line workers in the care of abused and PTSD diagnosed children. In May of 1996 in the Supreme Court of Tennessee, a dissenting opinion from Judge Leon Burns typifies the this particular difficulty:

The social worker’s testimony discounted all the familiar facets of impeachment. First, she told the jury that recollection and memory, often and first-line attack in credibility skirmishes, was not important with child victims and should not be considered. Secondly, she discounted the importance of detail, another fertile basis for cross-examination and impeachment. Finally, and more subtly, she explained away the importance of inconsistencies in children’s testimony.

Clearly, Judge Burns was not afforded adequate educational forensic information on disclosure patterns and the many biological effects of PTSD on a child. Had Judge Burn’s opinion been in the majority, the child in question (and perhaps many children to come) may have had a very different outcome.

As stated thus far, there are likely many variables of outcomes from forensic examination of a child who is traumatized by abuse. It perhaps goes without saying that ill managed or outright botched forensic efforts leave behind children who have been further damaged by the ordeal. One might expect that if some kind of ‘psychological first aid’ were to be provided very soon after the child revealing, this might mitigate development of PTSD symptoms, and thus make for a more accurate forensic exam, but Bryant (2007) found that there was no solid validity to the claim that critical incident debriefing was effective in preventing subsequent PTSD. Regardless of the preventive hope for CID, the practice does provide the victim with a here-and-now supportive care. A review of the Field Operations Guide of the National Child Traumatic Stress Network (2006) shows a highly supportive approach that might be typified as quite gentle, un-pressured, and decidedly ‘un-questioning’. Without such debriefing support at the time of forensic questioning (and one might reasonably contend that a goodly number of children do not receive such debriefing), the initial forensic effort with its primary focus and objective on fact finding, has the great potential to add unnecessarily to the child’s stress load..

Court examination is of course, forensic in nature, and due to the basic philosophy of adversarial face-to-face confrontation of one’s accuser, drastically in counterpoint to PTSD treatment in children. Wilson, et al. state that a “core treatment approach removes obstacles so that the organism can heal on it’s own.” (p40). Most reasonable adults would agree that placing a child on a witness stand, either in front of a jury or just a judge would qualify as an intimidating ‘obstacle’ to the child’s best interest of healing from PTSD. Walters, Bineman, and Wright argue that hearsay testimony by professionals who have worked with the child, though clearly not the norm in a court hearing, is a clearly reasonable alternative to risking further damage to the child. While protecting the child, this may place the clinician in a gray area where the dual role as the therapist and expert witness may come up. Strasburger, Gutheil and Brodsky (1997) note that this can be come very ambiguous, but also may be somewhat unavoidable when clinicians identifying themselves as expert witnesses are unavailable due to locality and economic reasons. In addition, clinicians serving a case may be routinely asked to provide clarification in the form of education concerning PTSD in children to help judges more fully understand the issues.

As time marches on, it becomes ever more clear that specificity in treatment needs to be developed to address the particular idiosyncratic presentations of abused children diagnosed with PTSD. The literature is rife with calls for even more research to study the efficacy of existing treatments and to develop new ones. (Lombardo and Gray, 2005) This wheel turns exceedingly slow. Nader (2004) advises that the practitioner who is going to work with PTSD children who are victims of abuse needs to have a good working knowledge of psychotherapeutic principles as well as a specific, experienced trauma background.

Most models of treatment for PTSD in children are simply derived from adult models, mirroring the earlier criticism of more specific diagnosis criteria for children with the disorder. Most current approaches include multiple recounting of the critical incidents, re-attribution of erroneous responsibility, regaining a sense of safety, and helping the child regain a sense of control in their lives. (Nader, 2004) Other well-known approaches such as cognitive-behavioral therapy, with a focus on trauma seem to be consistently cited as providing significant improvement over other forms of treatment such as child-centered therapy. (Cohen, Deblinger, Mannarino, and Steer, 2004). Other therapies such as Eye Movement Desensitization and Reprocessing (EMDR) have considerable continuing debate over efficacy and validity with adults, let alone children.

Lieberman and Van Horn (2004) begin to refine a more child sensitive approach by noting that two very important focus areas for children with PTSD as a result of interpersonal violence are re-establishing care giving routines and positive reciprocity between the child and care giver. Gaensbauer (2004) refines this child sensitive approach further, stating that clinicians intervening in the child’s life must take care not overwhelm and allow the child’s emotions to get out of control due to history material. He also comments on “spontaneous play”, but is not clear if this is in opposition to structured play therapy (p. 199) Gaensbaur goes on to note that: “probably the most important contribution we can make as therapists to the child’s recovery is to help parents to deal with the child’s symptoms in the home environment.” (p.199) This certainly would apply equally to foster parents when a child has been removed from an abusive parent(s). Gaensbaur addresses the behavioral acting out related to PTSD by suggesting a two pronged approach that includes firm limit setting and demonstration of empathy for the child’s expressed emotions as attached to the critical incidents. (p. 200)

This author’s anecdotal experiences in the field treating abused children with PTSD for some ten years is that there are many front line clinicians that while having adequate training and experience in psychotherapy and other multi modal techniques, have but a rudimentary understanding of PTSD. In addition, they generally and largely rely on behavioral approaches and techniques to address an abused child’s behavioral expressions of the disorder. Admittedly anecdotal study of the efficacy of such singularly behavioral techniques has demonstrated that the application appears to reliably escalate the child’s symptoms and move them towards ultimate life and developmental altering decompensation. The problem appears to be that children with PTSD often present strong oppositional symptoms that are likely attached to their allosatatic reactivity. This may be in addition to co morbid diagnoses. Many adults, even trained clinicians, reflexively react to a child’s opposition with an increase of pressure by way of behavioral techniques. Such a shift to a behavioral pressure stance can be quite subtle, and even unconscious on the part of the adult, but no less real in effect on the child. Adults, who serve as child protection workers, police officers, attorneys, therapists, and judges, to a child, may begin the cuing and triggering of the child’s stress just by their titles.

Conclusions and Directions

There appears to be enough evidence to show how children who have been abused experience and demonstrate PTSD is qualitatively different from adults. Specific research into these qualities and even possible child-specific symptoms and discrete behavioral episodes need to be explored. Ascertaining if current formats of forensic questioning contribute to driving PTSD symptoms deeper, contribute to their escalation and intensity, or are supportive of healing appears to be a fair area of concern. The development of ever more specific and specialized forensic and treatment approaches, as informed by valid scientific research on child victim’s expressions of PTSD is needed. Accurate tools to guide the process of treatment and measure outcomes are needed. High quality comprehensive education of all professionals involved with child victims about the nature and peculiarities of PTSD in children would allow for more accurate and effective litigation and movement of the child towards and through treatment. There is no specialized, specific, and individualized treatment modality for treating PTSD in children who have been victims of interpersonal abuse. Though all of the mentioned therapy alternatives certainly implicitly contain empathy and gentleness, none articulate gentleness as a key aspect of treating abused children. Perhaps after all of the research and articulation of therapeutic and legal approaches and modalities, simple gentleness may be the healing salve that is needed. Certainly pressing a child through a legal process does not qualify as ‘gentle.’ It is time for the clinical healers to move forward out of repetitions of ’the need for more research’ on the development of more effective forensic and therapy approaches, and do the developing right now, in the field.

William Krill is a clinician working in central Pennsylvania with children who are survivors of interpersonal abuse. He has over twenty five years of experience in the human services and ministry fields. A book about this fresh and innovative approach, entitled “Gentling: A Clinician’s Guide to Treating PTSD in Abused Children” is currently going to press. You can read more of his helpful articles at: http://www.freewebs.com/krillco

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July 11, 2011

Unlimited Movie Downloads – Even My Grandma Downloads Movies

Filed under: Uncategorized — admin @ 5:13 pm

Unlimited movie downloads are available to us nowadays through online movie stores. Being able to download movies at the click of a mouse has opened up our 17 inch monitor into a movie theater, one that never closes at night, and screens any movie we desire to watch at our beck and call. Such is how far our technology has advanced. We will see why unlimited movie downloads online stores have revolutionized the whole movie industry and what you are missing out if you are still stuck with your VCDs and DVDs.

It wasn’t so long ago when we were still relying on VCRs, acronym for video recorders to watch movies on tapes. If you are born after the 80′s, you probably might have a very vague idea or mental image about what those gadgets are. Perhaps you have sat beside your grandma on the couch watching a recorded TV show or movie from one of those little black boxes, or you have come across one of those in the junkyard or even museum. In the 90s, the arrival of those small little discs called video compact discs or VCDs took the movie industry by storm. Compact by the standards of those days, these still have its place in the home of many Americans. However, fast forward to today, downloading and watching movies online is gaining such great speeds that we simply cannot ignore.

You may wonder what’s the big deal about being able to access unlimited movie downloads. After-all, your VCD and DVDs are working well and not giving you problems right? Let’s see what you are missing out as your neighbor next door is quietly downloading his favorite TV show.

1. Convenience of Movie Downloads

Buying a VCD or DVD is easy if you know what title you are looking for. However, if you are like me who simply want to grab a good show so that you can relax and watch it during the weekend, imagine with me then that you could be doing a little searching at the movie store reading reviews and thinking which movie is good and worth your bucks. You cannot be buying everything you like because they are costly right? Next, you would be queuing with the rest of the folks for your turn to make your payment. Compress that image and envisage you sitting in front of the computer, and with a few clicks, the movie is ready for viewing. Isn’t that cool?

Whether you want to watch a movie or TV show at 4am, or on an off day, the movie sites are there round the clock, ready to serve you with unlimited movie downloads.

2. Cheaper Alternative

Movie VCD and DVD prices have dwindled over time owing to lower costs of production. If you have studied economics, you would understand about fixed capital costs and why mass manufacturing would eventually bring costs down. Nevertheless, to cough out $10 or more for a VCD/DVD is still too expensive to me. Well, after all, you probably would only watch it once and then chuck it aside to collect dust. Download sites however run on a lifetime membership model where you can gain access to virtually unlimited movie downloads. And the best part is you don’t pay for per movie download, but one low payment for lifetime access. We are not even talking about thousands or hundreds of dollars, but the cost of one or two good DVDs.

3. Movie Downloads Are Safe & Legal

People are concerned about downloading movies online. That is totally understandable for two reasons. Downloading a file online can expose your computer to harmful adware or spyware. Worse still, if you are downloading a movie illegally, this could land you in big trouble with the law. But these two problems are well taken care of at these unlimited movie downloads sites. Firstly, they ensure secured downloading and protection against attacks of adware and spyware. Secondly, many of these sites have made agreements with the original producers of those movies such as studios, etc to release those movies online for downloading. With these two worries behind us, it becomes clear that having access to unlimited movie downloads is a strong proposition for us not to ignore these download sites.

These reasons are probably the push factors for more people flocking to their sites instead of heading to traditional movie stores or cinema theaters for a movie. Read a review about those unlimited movie downloads sites at my blog to find out which are the hot favorites among movie viewers nowadays.

Davion is a successful webmaster, author and a movie lover. Read a review of the best unlimited movie downloads sites that offer the latest TV shows, newly-released movies and more at unlimited–moviedownloads.blogspot.com.

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July 10, 2011

The Perfect Network Marketing System!

Filed under: Uncategorized — admin @ 5:10 pm

Network marketing is hard. Don’t kid yourself and truthfully don’t even attempt a network marketing venture unless you either have or plan to put into place a highly potent and highly duplicatable network marketing system

geared for 2005 and beyond.

Before I tell you what a perfect network

marketing system

should look like let’s talk about what doesn’t

work for most

network marketers. As I’m sure you probably

know, network

marketing is notorious for having a 95% failure

rate. Let’s

talk about why.

Have you ever heard of Occam’s razor?

Basically it states that the simplest

explanation for a

phenomenon is usually the best. We’ll use this

theory to

explain why more than 95% of network marketers

fail.

Ready?

Most network marketers fail because the

marketing methods

that they are taught don’t work 95% of the time.

Pretty

simple right?

So we’re led to ask the logical next question,

what are most

fledgling network marketers taught?

Well, I can only speak from my experience, but

what I was

taught was to buy and cold call leads.

Now, I’m not going to say this doesn’t work, but

I will say

is that after six months of cold calling leads

for 3 hours a

day with very little success this tactic doesn’t

work for

me. Don’t get me wrong some people are very good

at cold

calling leads, but most people aren’t.

What happens to most people after they’ve spend

thousands of

dollars on leads with very little success after

months of

effort?

They give up.

Another factor contributing to why most network

marketers

fail is the type of leads they use. Why does the

type of

leads make a difference?

Business opportunity leads, the leads most new

network

marketers are told to use, are generic. These

leads answer

an ad that just asks them if they want to be

financially

free, or make money from home or something like

that.

Well . . . of course they do!

But that doesn’t mean they want anything to do

with YOUR

network marketing program. When the average

network marketer

calls these generic bizz opp leads the leads

don’t know

anything about the network marketer’s business

and for the

most part honestly don’t care. This leads to

the fledgling

network marketer hearing a lot of “NOs”.

Hearing NO all the time leads to quite a bit of

self doubt,

both about the network marketers own ability and

the

validity of their association with their network

marketing

company. Negative feelings begin to harbor and

as I said

before eventually the network marketer gives up,

usually

with 3-6 months.

The fledgling network marketer’s perception of

their

business goes from one of opportunity to one of

complete

doubt and negativity. Reality follows

perception, so because

the fledgling network marketer believes both

themselves and

their business as having little hope this

becomes TRUE.

That’s basically why 95% of network marketers

fail if you

asked me.

So how do we change this paradigm?

We build a Perfect Network Marketing System!

Now we get to the good stuff! What does a

perfect network

marketing system look like?

For the average home based network marketer to

be successful

certain thing MUST be in place. I will list them

here:

o Lead capture page designed specifically for

specific

Network Marketing Company:

This page must contain strong sales copy that

tells the

prospect why he wants to opt in for more

information. The

best way to do this is to offer a High Value

Free Report in

exchange for there contact information.

o Free Report specifically designed for Network

Marketing

Companies Opportunity:

The free report must be highly informative. It

must explain

all of the features and benefits of joining the

network

marketing organization as an independent

distributor and

must focus on the support and resources

available to the new

recruit should they choose to purchase a

distributorship.

The company’s products and compensation plan

must be clearly

explained here as well. If possible,

testimonials should be

used, as they are extremely powerful sales

conversion tools

in this portion of the sale process.

o Follow up Email System:

Attached to the Free Report there must also be a

follow up

system that continually markets through email

the program to

the lead. Most leads don’t act immediately and

must be

marketed to at least 7 times before they take

action. The

email follow up system must have strongly worded

sales copy

and must have a system for getting through spam

filters.

o A Continual Feed Back System that uses the

Fear of Loss:

Along the with email follow up system there must

be a

feedback system that will alert the prospect by

email when

new prospects opt into the system and invoke the

fear of

loss during this process by telling the prospect

that if the

next prospect in line upgrades to a paid

position before he

does then he will forever loose commission on

that prospect.

This is an extremely powerful psychological tool.

o Strong Support:

It’s one thing to get someone to buy a

distributorship, but

it’s a totally different thing get them to work

the business

effectively. There must be an email follow up

system once a

new distributor signs on to ensure that he

receive adequate

training on how to market successfully. There

must also be

human support at this point. So, there must be

strong

relationships built between upline and new

distributors.

o A Good Product or Service:

In order for this entire marketing process to

work, the

system must be back by a strong and ethical

network

marketing organization that sells a high demand

product that

people need and would purchase even if there

were no

compensation plans attached to it.

o You:

You must be an active part of your business. You

must be

willing and open to learn new ideas and tactics

at all

times. You must have a passion for your business

and truly

believe in the product that you plan to build your

organization around.

In Conclusion:

I’ve listed the basic component’s a of a perfect

network

marketing system. This system will involve NO

cold calling

because the prospect will opt in to request more

information

specifically about your business before you even

talk to

them.

Cold calling generic bizz opp leads and hearing

a lot of

NO’s is what causes most network marketers to

fail. We want

to avoid this at all cost. This is what this

system is

designed to do!

By having your prospects opt in specifically for

more

information about your product and business plan

and then by

giving them a detailed report explaining all of

the above

before you even speak to them your chances of a

successful

sales conversion will greatly be increased. The

email

follow-up and fear of loss systems will increase

your

chances successful sales conversion even

further. These

factors will cut down on the number of NO’s that

the you

must endure before success. This will increase

your home

business’s duplicability vastly.

Further, having uniform training and exceptional

support are

the basics and must be present.

So,

Before you spend another dollar on your network

marketing

efforts ask yourself if you’re using a perfect

network

marketing system. If your answer is no and you

aren’t having

any success then ask yourself what you can do to

change your

system to one that will work for you and your

future

distributors using the principles that I have

detailed

above.

I struggled with network marketing myself using

the old

fashion methods, but as soon as I studied

internet marketing

and how to apply it to network marketing things

got a lot

easier. I was able to spot network marketing

organizations

that were specifically positioned for internet

marketing and

earmark what I thought to be the best of the

bunch. After

that, it was simple a matter of choosing the one

that with

what I though had the “best product”.

You can view my choice here:

http://www.the1andonly.biz. As

a result of making this choice I recruited new

members my

very first day without having to call anyone or

hear

thousands of NOs. All I do is get traffic to my

website and

I make money.

Network marketing can certainly make you rich,

that is… if

you have the perfect system in place!

==========================================

Wanna Learn the Secret of Creating Passive Income Online
From a man who made $3,244,842.32 from the Internet in Only 27
months? => http://www.the1andonly.biz

Presented by:
Perfect Home Based Business Opportunities

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Fashion Blogging Essentials – Getting The Right WordPress Fashion Theme

Filed under: Uncategorized — admin @ 1:14 am

Fashion is a popular blogging topic. Fashion trends change in an instant and the blog platform is a great way to announce these trends because blogs can be easily updated and can be read by millions of people worldwide. By the time new trends are reported in television and the magazines, they may have already been reported in fashion blogs all over the world. This is why a lot of credible fashion blogs are religiously followed by the fashion industry generating thousands in advertising revenue. This makes fashion a lucrative blogging topic. Starting a fashion blog required first choosing the right WordPress fashion theme.

A fashion theme is a basic WordPress theme with added plugins and functionality that is relevant to fashion topics. The color scheme and layout is designed to appeal to demographics that are very interested in fashion. The theme uses light and elegant colors that are sometimes similar to the color trends in the fashion world. The theme is designed to properly display images, flash content and videos as most fashion blogs are picture and video heavy. The theme has also a lot of added widgets and plugins to add to the functionality of a fashion blog. Widgets like fashion tips, weight loss tips, fashion gossip, trend updates as well as mini dress up games to enhance the site experience of the blog visitors.

A commercial blog depends on advertising revenue to monetize their traffic. A WordPress fashion theme theme is optimized for all kinds of advertising platforms like google adsense and clickbank as well as affiliate programs for most popular programs and networks. Some blogs also do some direct product sales on their blogs using the high traffic of the blog to sell fashion products of their own design or as a special arrangement from a certain designer. This means using a fashion theme that has the capability to process most online payment channels.

Fashion blogging is not only a lucrative niche. The past few years has seen a trend in the fashion world where select fashion blogs have started to influence real world fashion trends. More and more people are going into fashion blogging hoping to build up their credibility and authority as effective and knowledgeable resource for fashion online. This credibility can translate to a lot of perks like being invited to exclusive fashion shows together with the mainstream media as well as be granted first access to the next season’s designs. Often some industry players go into fashion blogging as a way to showcase and relevance in order to generate contacts to other industry players they can do business with. Some fashion designers who are just starting out do fashion blogging to generate buzz for their own designs.

It is these diverse reasons for fashion blogging that has generated various designs of a WordPress fashion theme. People who are interested in fashion pretty much have a good taste for design and aesthetics and this taste is translated to the design of a WordPress fashion theme. Everything is well thought of. From the fonts used, the layout, the header, sidebar, footer as well as the colors every aspect of a fashion theme is designed to appeal to fashion insiders as well as followers. Once you pick theme that appeals to you, you can even further enhance this theme because a WordPress theme has powerful customization options so bloggers can create their own distinctive brand for their fashion blog.

Charles van Veen (CEO at NMO International) has setup several internet websites to help people starting a profitable online business, without the need to first invest substantial amounts of money. On his sites you will find countless invaluable sources of information related to Online Business in general and Internet Niche Marketing in particular. For more information please visit [http://www.internetmarketingwalhalla.com]. Learn everything about WordPress blogs and making money with them at: [http://wordpressthemesheaven.com].

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July 9, 2011

Secrets of Getting Better Service When Dining Out Alone

Filed under: Uncategorized — admin @ 1:04 pm

People often dine out in groups. Whether it’s family, a group of friends, or a cluster of office workers, eating out is often as much a social experience as it is one to try out new flavors and dishes.

Nonetheless, there are many reasons one may eschew the group experience and dine alone. Perhaps you are single and your friends are busy. You might be on a business trip and tire of room service food. Perhaps you have some paperwork or computing to accomplish and tire of sitting in your office / cubicle. Or, you might have the day off and just want to relax without having to worry about cooking and cleaning up.

While restaurants should serve everyone, in many instances larger groups are preferred. Busy restaurants don’t like to offer tables for four to just one person while making a party of three wait. Servers naturally will flock to larger throngs as these usually result in higher tips, and in some cases these are automatically added to the bill! Plus, restaurants located near areas of high foot traffic may want to place larger groups closest to the doors and windows to make it look busier from the outside, knowing that busy restaurants do tend to attract more diners. However, by following the below advice you should have a more pleasurable dining experience when there is no company joining you.

* Avoid Peak Times

Though not always possible due to your schedule or dietary needs, consider dining out at restaurants during off-peak times. If restaurants are not packed with tons of customers, you are more likely to receive a desired table. Plus, this increases the chances of keeping a server’s attention, as during peak times they will most likely gravitate towards the larger parties due to tips.

Of course, there are potential downsides. Restaurants may plan around having fewer customers by hiring fewer servers. If you eat late, the food may not be as fresh. And you don’t want to eat too late – ordering dinner a quarter hour before a restaurant closes will not make you too popular with the cooks.

* Don’t be Too Disappointed with Your Seat

Don’t expect a primo seat during peak times. However, if a restaurant has plenty of open tables it should be OK to ask for a better location, especially if you are placed next to the restroom or kitchen doors (high traffic areas). Unless the restaurant is almost barren, however, please don’t ask to be moved to a big table as those will be reserved for larger groups.

* Look to the Bar

Even if you don’t plan on having a cocktail or other alcoholic refreshment, consider eating at the bar area as long as the entire menu is available. Not only may this result in quicker service, but you may receive extra attention such as quicker refills, more napkins when asking, extra sauce, etc. Plus, there’s a chance for some socialization, and perhaps a fellow patron may leave a newspaper to read (they still exist).

Note that in some municipalities, non-smokers may want to stay away from the bar area to avoid second-hand smoke. However, many areas have rules preventing smoking in restaurants or other public places (even bars inside restaurants), making the bar area an acceptable place for them to eat.

* Be Personable

Smile when talking to your host / hostess / waiter / waitress / bartender. Start up a conversation unless they are extremely busy. Look up when they talk to you and don’t keep your face down in a newspaper, cell phone, or iPad. Don’t treat restaurant workers as servants but as real people working and trying to get through the day. Good manners, good cheer, and respect can be contagious.

* Tip Well

If the food is good, the service at least acceptable, and you plan on returning to a restaurant often, tip well. This doesn’t mean you have to tip a whopping 30% each time, but don’t skimp and tip 10% or even exactly 15% at every meal. Trust me, bartenders and servers do remember faces and names. Stories of bad tips are shared, and conversely at some locales, you may be surprised at how much better you get treated if you are known for tipping generously or even fairly. Being known as a “regular” could result in fringe benefits such as having a drink removed from your bill or an occasional free appetizer.

If you want the best service at a restaurant when dining alone, be friendly and flexible. Dining at off-peak times may result in more attention from servers. Be willing to sit near high traffic areas, but don’t be afraid to speak up for a change of seating if a restaurant is not too busy. Consider the bar for faster service and even more attention. Sport a smile and a friendly personality. And probably the most important for repeat customers, tip well. If you stand out as a friendly customer that treats the staff with respect, you will more likely have better experiences when dining alone.

Copyright 2011 Andrew Malek.

Andrew Malek is the creator and owner of myFaveFood, a social network for “foodies, gourmets, gastronomes, and anyone who enjoys a good meal”. Members can discuss their favorite foods when dining out, vote on others’ choices, and discuss their experiences dining out in the forums. Membership is free and includes a profile page with the ability to “Fellow Foodie” diners with like-minded interests. To sign up, visit http://myfavefood.com.

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Montana Trout Fly Fishing Guide – Things to Know Before Going Fly Fishing For Trout in Montana

Filed under: Uncategorized — admin @ 9:07 am

Montana is home to some of the best trout fly fishing in the United States. People come from all over the world to fish its legendary waters. Some fly fishermen seek the expertise of a Montana trout fly fishing guide while others are determined to go at it alone. Regardless of how you do it there are certain things that you must be prepared for. This is a quick guide to Montana trout fly fishing that is aimed at helping ensure a successful trip to one of the most beautiful places in the world.

Even if a person was to fly fish Montana for a year and never catch a fish, the trip would still be a success. You cannot believe the sheer beauty of this place until you have been there. The wildlife alone is enough to get people coming back for more; throw a few 20 inch trout into the mix and you are in for one of the best trips of your life. To make this trip as successful as possible, there are items that you will not want to leave behind and situations that you will want to be ready for. Read on to get a general idea of what you need to be ready for, the essential items that you need to bring, and ideas on how to make this a great trip, and hopefully a successful one at that.

Where to Fly Fish in Montana

Montana is one of the biggest states in the U.S. and is home to the Rocky Mountains and other massive mountain ranges that feed thousands of rivers, streams and lakes. With all of this water, it can be a daunting task to pick a particular body of water to fish. I have had to decide where to fish on several occasions, and I’ll tell you, it is not easy. For the most part, all you have to do is find some cold clear water and you can bet there are trout in it, probably big trout. From the northwest to the southeast corners, and everywhere in between, fly fishing for trout can be good. A good portion of the Montana is not so mountainous and more so desert, but even in this 2/3 of the state, an experienced fly fisherman can find big trout if he or she knows where to look. This is an area where a Montana trout fly fishing guide can come in handy.

Southwest Montana is by far the most popular part of the state for fly fishing. It is home to some incredible rivers that are fed from the numerous mountain ranges that can be seen in all directions. This area is unique in that a person can fish many different bodies of water in a short trip. From one blue ribbon trout river you can drive over a mountain pass and be fishing in another blue ribbon river in an hour or two. Here is a quick list of the rivers that you have to choose from in SW Montana:

  1. Madison
  2. Big Hole
  3. Bitterroot
  4. Ruby
  5. Rock Creek
  6. Beaverhead
  7. Jefferson
  8. Yellowstone
  9. Gallatin
  10. Missouri

All of these rivers hold a large number of big trout, but are just a few of the bigger named rivers that Montana has to offer. It takes many trips to Montana to really determine a favorite river. A person could fish Montana for a lifetime and still have new rivers to fish.

When to Fly Fish Montana

I have been to Montana and experienced both great and not so great fly fishing. Whenever the conditions are right though, the fishing has consistently been on the great side. A good way to better your chances of experiencing good fishing is to time your vacation around both weather and insect hatches. Most of the hatches are dependent on weather though, so if you come during the time of year that weather is most predicable (summer), your chances of having a successful trip will increase.

Here is a quick break down on each season and what can be expected.

  • Winter: Cold! This is the time of year to book a trip to do some tropical fishing. Many of the rivers in Montana freeze all the way across or are made up of big dangerous ice shelves. There is some fishing in some tail waters near the dams, but unless you are a local, the fishing is not worth going out of you war to be freezing. If you do come this time of year, bring your skis, the skiing is better than the fishing.
  • Spring: The fish this time of year are less fearful than they get once they have had a few hooks in their mouth a little later in the year, so great fishing can happen. The problem becomes the water flow and clarity. There is usually a small time frame when the snow and ice clear in the valleys, but remains in the mountains, making for clear water. This is a good time to fish but the window of opportunity is very small. If you can get away with short notice, as soon as you here the fishing is good, you’d better get on it because as soon as the snow starts melting and the spring rains start coming down, the rivers will rise and clarity will drop.
  • Summer: This is the most popular time to be fly fishing Montana’s trout rivers. The temperatures are comfortable and the river levels drop and become clear. The Salmon Fly hatch is the first hatch to really start off the season. It happens usually after June 10th. This is a busy time of year for a Montana trout fly fishing guide, but the trout love to eat these significantly sized insects. From the middle of June and throughout the rest of the summer, there will be hatches of either caddis, mayflies, hoppers and many more.
  • Fall: After the summer crowds leave, the fall gives way to cooler temperatures and less crowded rivers. This is a favorite time of year for many hardcore fly fishermen. The fish are ready to fatten up for the winter and some big insects begin hatching. The main attraction this time of year is the Fall Caddis hatch. These supersized caddis are a trout’s main entree and can be taken with ease off the top with large floating flies such as stimulators and caddis in size 6 – 10.

Being Your Own Montana Trout Fly Fishing Guide

For an experienced fly fisherman, Montana can be effectively fished without the help of a guide. This will certainly cut down on the budget, but is only advised for those that are proficient at casting and working flies. There is a huge learning curve in fly fishing and if you are not over that curve, then it will be beneficial to have someone to help you out, either a friend or a guide. Before you go, you will want to know what you will need as for as gear and fly patterns. At the link at the end of this article there is an insect hatch chart for Montana that can help you decide what flies to take. Another good way is to stop at a fly shop on the river you will be fishing and ask. Most of these people spend a lot of time on the river and will be able to steer you in the right direction. You may also want to ask them if they have any guides available as sometimes you can book a trip last minute for a discounted price if the guide has nothing else to do. If you are going to fly fish Montana on your own, then make sure you read the gear guide below to make sure you have all you will need.

Hiring a Montana Trout Fly Fishing Guide

One of the best ways to ensure a successful fly fishing trip to Montana is to hire a Montana Trout Fly Fishing Guide. It is amazing how much knowledge most of these guys have after putting fly fisherman on trout every day.

Here is a list of the benefits that a fly fishing guide can offer:

  • Knowing the insect hatches: Yes, Montana is full of big trout, but the way these trout get so big is because they are smart. They know which insects are hatching, the color and size they are, and how they float in or on the water. Knowing these key features is exactly what a guide is paid to do, so he or she had better be good at it or they will not make it in this business. When fishing these smart trout, you need to have everything perfect; a guide can definitely help to make this happen.
  • Where to Fish: Trout have certain conditions that they prefer. Fishing in the right spot is a crucial factor to success on any trout water. Insects and other organisms that trout feed on collect in certain areas and this is where you will find big trout. A good Montana trout fly fishing guide will be able to put you in the right place at the right time
  • Access: Getting to the trout waters is sometimes half the battle. Much of Montana’s trout fishing is best accessed by a boat or by walking through private property. Not everybody has a boat and even if you do, it may not be feasible or possible to bring it. A guide will get you where you need to be one way or another.
  • Equipment: Most guides will have a high quality fly fishing rod, reel and line set up for you to use that is designed to cast the flies you will be using and fight the fish you will be fishing for. It is very important that you use the right equipment as this will greatly improve you fly fishing efficiency.
  • Knowledge: A Montana trout fly fishing guide will be able to offer clients so much more than just fishing advice. A good guide also knows the history, geology, anthropology, and stories that make this part of the world so interesting and beautiful.

Gear to Bring:

Montana is a demanding place, both in fly fishing gear and clothing alike. To make this the best trip possible it is advised that you come prepared for anything that Montana can throw at you. I have seen it snow in July, and I’ve lost several fish due to size that I was not expecting. Let’s go over some items that you should not come to Montana without.

1. Fly Fishing Gear: Things you will need if not hiring a Montana Trout Fly Fishing Guide

  • Fly Fishing Rod: It is very important that you bring a fly rod that is of high quality. The Wal-Mart combo set is not recommended and will lead to headaches and a far less successful trip. A well made fly rod is much easier to cast, more accurate, and stronger leaving you much less likely to break it. Two rules of thumb are: 1. Buy the best rod you can afford. 2. Only consider rods that offer a lifetime warranty. For more information on buying a fly rod and all other fly fishing gear mentioned here, click the link at the end of this article.
  • Fly Fishing Line: Fly lines are a close second to the importance of a fly fishing set up right behind a quality fly rod. With fly fishing, you are casting the line which delivers the fly to where you want it. This means the line has to work with the rod. This is why it is advised to use a high quality line in addition to a nice rod. Also, you will want to be able to fish many different situations as the fish are not always willing to take an insect on the top. You may need to use a sink tip to get bait fish imitations to the fish so it is also wise to go with a line that has interchangeable tips of different sink rates from floating to fast sink.
  • Fly Fishing Reel: a fly reel is less important and receives far less use than the line and rod, but a smooth drag system is very helpful if you hook into any trout 16 inches or more. It is not a good experience to lose a fish of a lifetime over a cheap piece of equipment. Again, it is suggested to buy the best reel you can afford, but if you must skimp on either a rod, reel, or line, this is the place to do it.
  • Waders and Boots: These are an essential. Most Montana fly fishing is done at elevations well over 6000 feet making for cool mornings and cold water even in August. Having owned a couple pairs of cheap waders in my early fly fishing days, I can tell you how important a quality pair can be. Although they may cost twice as much, a quality pair can last 3 times as long before they start leaking in the seams and cutting in to your fun. Also, a good pair of wading boots is a must on the slippery rocks of almost all Montana Rivers. Good support and traction are what you should be after. There are many types of soles to choose from. A big push in Montana is rubber soles as opposed to felt in an effort cut down on transporting invasive aquatic organisms that can live in a felt sole that does not have time to dry out before using them in a second river system. Nearly all quality wading boot manufactures have come out with rubber soles designed to grip slippery rocks and many have removable cleats that can add a lot of stick to your traction. Check out the gear guide link at the end of this article to help you decide on all equipment you will need.
  • Flies, leaders, tippets, floatant, and line cutters: These are all necessary if you are going to be your own Montana trout fly fishing guide. It is important to know how to tie all this together and what types of flies are effective during the time of your adventure. One would think a trout would take any fly that it sees, but even the small fish are smart and will mostly only take flies that match the insects that are hatching at the time.

2. Things to bring guide or not:

Hiring a Montana trout fly fishing guide will definitely cut down on the amount of gear you will need to pack as far as fly fishing equipment. Still there are several items that you will not want to leave home without that your guide will not provide, especially if you are not hiring one. Here is a quick list of items that should not be left home.

  • Rain proof coat: have it ready too. The weather in these mountains can change in an instant from sunny and warm to cloudy, rainy, and sometimes even snow.
  • Binoculars: the areas are home to some incredible wildlife and you never know what you are going to see. Deer, elk, big horn sheep, moose, wolf, coyote, bear, and many more species are all possible.
  • Camera: Make sure you have one handy when you real in that fish of a life time. The surroundings are picture perfect as well.
  • Sun Screen: The sun is intense at these altitudes and the rays will reflect off the water.
  • Sun Glasses: Sunglasses are very helpful when spending all day on the river. Polarized sun glasses are recommended as they cut down on the glare coming off the water and enable a person to see through the water much better than with just regular sun glasses.

Handling of Montana Trout

All trout are very delicate. It is best not to touch them at all, but if you do need to take a picture, wet your hands before touching, take a quick photo, and get it back in the water. It is best to let it swim away as soon as it has the power to do so. Please do not caress it and rub its belly like you see them do on fishing shows. Get the trout out of your hand as soon as possible. Most of Montana requires Barbless hooks, but do it because it is the right thing to do as it is so much easier to remove the hook this way. Barbless hooks get a bad rap for loosing fish. I think it is more of an excuse. Many times that hook is going to come out barb or not, the key is to keeping the line tight. Many experienced fly fishermen including many Montana Trout fly fishing guides will agree that the barb actually makes it harder to get a good hook set on a fish because it has a wider shank to seat it firmly in the mouth tissue. The final argument against barbed hooks is the fact that it is not smart to have a barbed hook flying around your head, or any part of your body for that matter. A barbed hook in your eye is not a pretty sight. Just hope there is still have sight from that eye when you get back from the hospital.

Conclusion

No matter how many big Montana Trout you do or don’t catch, you are sure to have a good time. Like I said before, the scenery alone is worth making a trip here. Typically my drive home to Idaho is spent planning out the next trip to Montana. Every time I make the trek to these legendary waters I am faced with not having enough time to fish all the water I would like to. That is because a lifetime is not enough time to fish all of this state. On the drive to Montana it always seems like I have more than enough time to be fishing, but before I know it, it is time to pack up and head for home. I guess time flies when you are having fun, luckily there are many more trips to come if I have things my way. I hope to see you all there, and please be respectful of the fish so we all can enjoy fly fishing Montana together for years to come.

To make sure you are properly equipped with the right gear for fly fishing Montana, go to this gear guide where you will find advice on fly rods, lines, reels, waders, and all necessary gear related to fly fishing: http://onlineflyfishingguide.com/onlineflyfishinggearguide.html and click on the gear guide. For more information on hatches, river flows, and other important articles about fly fishing, click on this link: Montana Trout Fly Fishing Guide.

Article Source:
http://EzineArticles.com/?expert=Chris_N_Jackson

July 8, 2011

Engine Lift Rentals Are A Cost-Saving Alternative

Filed under: Uncategorized — admin @ 9:10 am

Professional and amateur automobile repair technicians will have a need for an engine lift at some point during their work. This machine allows the motor to be removed from the automobile in a safe and controlled manner. They are rather costly pieces of equipment, so if they are only needed occasionally, a technician may wish to rent one rather than purchasing it.

These hoists are manufactured in different varieties that range in price from a few hundred to a few thousand dollars. The more costly models use hydraulic technology and can handle the heaviest engines currently manufactured. While a commercial shop may have a need to buy such a machine, the technician who works on only the family cars will save a lot of money by renting it.

This hoist is available for rental from most heavy-duty equipment manufacturers. It can be rented for portions of or full days, weekly, or monthly. The cost is relatively reasonable, ranging from about $30 for a half-day to $250 per week for the most common models. The equipment can be folded up and transported in the flat bed of a truck to and from the rental location.

Go online and search the yellow pages to find a hoist rental store, then give them a call to find out the weight of the hoist in order to make sure it can be transported in an available car. If not, a truck or panel van may need to be borrowed or rented to pick up the item. The rental center may offer free drop off or pick up, so inquire about that as well.

The engine lift is an essential tool for replacement and rebuilding of automobile motors. This equipment will allow an auto technician to quickly and safely raise and lower the car engine, allowing other parts of the car to be repaired. Those with only an occasional need for this piece of equipment should consider renting it from a local equipment store…

To learn ALL ABOUT Engine Lifts, visit: engine lift [http://www.enginelift.net/]

Article Source:
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